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Direct News: AOL UK merges £6m account into Joshua

up promotion of its broadband services, backed by an increased focus on TV. Direct activity, which ...

Ebookers.com signs Blessed for launch of first TV drive

LONDON - Online travel agency ebookers.com is launching its first television advertising campaign...Called "The Greatest Show is Earth", the campaign breaks on Christmas Day and will run for 12 weeks. The push includes all major terrestrial and satellite television channels and is designed ... became ebookers' UK group head of marketing. The new "Greatest Show is Earth'" TV campaign includes 60 ...

Proximity London boosts digital with director hires

digital account director, where he will work on the TV Licensing account. He will undertake responsibility ... and Virgin Games, along with redeveloping the TV Licensing website. If you have an opinion on this or any ...

Quarter of direct communications effective says DMA

The DMA has only released some statistics and the full report will not be available until the first week of February. The survey showed the most popular forms of direct marketing were TV and magazines. Printed media -- direct mail, inserts and door drops -- were less popular, with only 35 ...

HomeChoice begins trial of 'on-demand' advertising

LONDON - HomeChoice, the TV-via-telephone line broadcaster, is to begin the UK's biggest trial...Third parties cannot advertise within HomeChoice's VOD service at present, but it is now seeking major brands to take part in trials in the new year across the network, which is accessible to 1.2m homes in London. HomeChoice has linked up with advertising specialist Brand New TV to recruit brands ...

Direct mail lags behind other media growing 2.1%

. Television, boosted by July's Euro 2004 football championships, rose by 5.7% to £930m. No sector showed a ...

Butlins in search for direct shop for £5m parents brief

and Skegness. The work will tie in with a £5m TV campaign by ad agency Mustoes, which will break on 26 ... direct mail, brochure mailings, direct-response TV and press advertising. Last year more than 6m ...

Agency of the Year: Direct Agency of the Year - Best of the rest

Holidays' £3m DM, loyalty scheme and brand advertising account, and the £1m brief to launch Teachers' TV...the AA win by craftily grabbing its £10m TV brand work from M C Saatchi. Its appearance on a high ...

Direct News: Butlins seeks direct shop for £5m work

and Skegness. The work will tie in with a £5m TV campaign by ad agency Mustoes, which will break on 26 ... , and will include direct mail, brochure mailings, direct-response TV and press advertising. Last year more than 6m ...

Agency of the Year: Creative Agency of the Year - Best of the rest

account, eBay for its UK TV debut, Ambrosia, Associated New Media and ExxonMobil. The loss ...

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