22 Dec 2004
| by Ben Bold
up promotion of its broadband services, backed by an increased focus on TV.
Direct activity, which ...
20 Dec 2004
| by Staff,
LONDON - Online travel agency ebookers.com is launching its first television advertising campaign...Called "The Greatest Show is Earth", the campaign breaks on Christmas Day and will run for 12 weeks. The push includes all major terrestrial and satellite television channels and is designed ...
became ebookers' UK group head of marketing.
The new "Greatest Show is Earth'" TV campaign includes 60 ...
17 Dec 2004
| by Staff,
digital account director, where he will work on the TV Licensing account. He will undertake responsibility ...
and Virgin Games, along with redeveloping the TV Licensing website.
If you have an opinion on this or any ...
16 Dec 2004
| by Daniel Farey-Jones
The DMA has only released some statistics and the full report will not be available until the first week of February.
The survey showed the most popular forms of direct marketing were TV and magazines. Printed media -- direct mail, inserts and door drops -- were less popular, with only 35 ...
15 Dec 2004
| by Ben Carter,
LONDON - HomeChoice, the TV-via-telephone line broadcaster, is to begin the UK's biggest trial...Third parties cannot advertise within HomeChoice's VOD service at present, but it is now seeking major brands to take part in trials in the new year across the network, which is accessible to 1.2m homes in London.
HomeChoice has linked up with advertising specialist Brand New TV to recruit brands ...
15 Dec 2004
| by Jennifer Whitehead,
. Television, boosted by July's Euro 2004 football championships, rose by 5.7% to £930m.
No sector showed a ...
15 Dec 2004
| by Ben Bold,
and Skegness.
The work will tie in with a £5m TV campaign by ad agency Mustoes, which will break on 26 ...
direct mail, brochure mailings, direct-response TV and press advertising.
Last year more than 6m ...
15 Dec 2004
Holidays' £3m DM, loyalty scheme and brand advertising account, and the £1m brief to launch Teachers' TV...the AA win by craftily grabbing its £10m TV brand work from M C Saatchi.
Its appearance on a high ...
15 Dec 2004
| by Ben Bold
and Skegness.
The work will tie in with a £5m TV campaign by ad agency Mustoes, which will break on 26 ...
, and will include direct mail, brochure mailings, direct-response TV and press advertising.
Last year more than 6m ...
15 Dec 2004
account, eBay for its UK TV debut, Ambrosia, Associated New Media and ExxonMobil. The loss ...