Telewest's latest drive has seasonal theme
31 Dec 2004 | by Melanie May
call. Agency Rapier created the campaign. Its TV and telephone account director Paul Williams ...
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2004 round up: 2004 - The industry fights back
31 Dec 2004
Cost versus value sums up the year, with many still reeling from the effects of one hour of TV
PRWeek.com Q&A: Bill Rancic and Genesys Corporation
30 Dec 2004
campaigns. You won't see a Genesys commercial on television. We have a very targeted approach. We also focus ... if it works with TV. Good Morning America picked us as one of the best Father's Day Gifts. I was CNN on a ...
Trailblazer: Stretching SPACE
28 Dec 2004
through innovation. "We're always looking for new ways to sell advertising online." He thinks TV advertising online is an important area. Having spent 13 years in TV marketing with BMP, Universal McCann ... and he welcomed the chance to evolve TV ads online at a time when advertisers were only running display ...
Daily TV Marketplace - Viewers desert Mine All Mine
24 Dec 2004 | by MediaWeek
in ten of the total television viewing public tuning in last night.
Daily TV Marketplace - Strictly continues to rule the roost
23 Dec 2004 | by MediaWeek
of the nation’s television audience last night....of the TV audience, between 9pm and 10.30pm. However, the second half of the awards ceremony, shown after ...
UTV hands over £7m for Irish radio station
23 Dec 2004 | by MediaWeek
Ulster Television has splashed out almost £7m on Republic if Ireland’s LMFM, a local radio station
Media Moment of 2004 - Danny Meadows-Klue
23 Dec 2004 | by MediaWeek
as the most used media channel after television. And with fragmentation continuing to blight traditional ...
Merry Christmas and a prosperous New Year
23 Dec 2004 | by Staff,
business venture to launch his own loyalty scheme. 6 Calls for Elle Macpherson Intimates TV ad ... to reality television Daniel Farey-Jones, Brand Republic 19-11-2004 LONDON - Ozzy Osbourne has said his family will not return for another series of reality TV show 'The Osbournes' because he has had ...
Channel 4 reveals 2005 line-up
22 Dec 2004 | by MediaWeek
expected to make a controversial return to television screens.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
