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Government invests £15m in NHS interactive TV service

17 Dec 2004 | by Staff,

LONDON – The government is investing £15m in an interactive TV service for the NHS, which...is currently only available on digital satellite TV, but will be extended to include Freeview and cable next ...

David Levin replaces Hollick as chief executive of United

17 Dec 2004 | by Sam Matthews,

Hollick will retire. UBM owns business magazines, research firm NOP and 35% of terrestrial TV station ...

Study finds streamed web ads as effective as television

15 Nov 2004 | by Staff,

NEW YORK - Video advertising on the internet has the same impact as television advertising, a new

IAB expands communications to keep pace with growth

05 Nov 2004 | by Daniel Farey-Jones,

by emailing questions@webchats.tv If you have an opinion on this or any other issue raised on Brand ...

Christopher Reeve backs stem cell research in US TV ad

25 Oct 2004 | by Sam Matthews,

and investment capitalists, have invested over $27m on a widespread TV ad campaign. 'Back to the Future ...

Trojan's simulated orgasm posters deemed irresponsble

13 Oct 2004 | by Jules Grant,

were only used in targeted media. Earlier this year, Trojan racked up 209 complaints about its TV ad ...

Reality TV ad shows one woman's battle to quit smoking

13 Sep 2004 | by Sam Matthews,

LONDON - GlaxoSmithKline has launched the UK's first reality TV ad, which follows a woman...Lorraine O'Mullane, a 20-a-day smoker, will compile a video diary charting her attempt to give up cigarettes with nicotine substitute NiQuitin CQ. TV audiences will see her stub out her last cigarette during an ad break for 'Emmerdale' on ITV1 tonight. Her progress will be followed in radio, TV and print ...

Lord Hollick to stand down as chief executive of United

03 Sep 2004 | by Gordon MacMillan,

United, which owns business magazines, research firm NOP and 35% of terrestrial TV station Five, said it had launched a search for a replacement and is looking at internal and external candidates. Lord Hollick heads the firm that once owned Express Newspapers, before selling it to Richard Desmond ...

Condom brand seeks volunteers for reality-TV style ad

27 Aug 2004 | by Jules Grant,

why Inspiral's patented spiral-action technology is the best thing since [children's TV character ... brand in the US for 80 years. It recently racked up 209 complaints in the UK for its TV ad that featured ...

First McCann Viagra ads tell men to 'get back to mischief'

19 Aug 2004 | by Staff,

The new Viagra advertising campaign will run on television in the US and in print, and uses the letter V to form devil's horns. In the television ad, an upbeat spot set to a jazzy saxophone tune, a voiceover asks: "Remember that guy who used to be called 'Wild Thing'? The guy who wanted to spend ...

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