to remove filtersJungle Speed game gets online push through Remedy
25 Nov 2004 | by Joe Lepper,
and directed by Remedy, with the viral movie produced by Noughts & Ones TV. If you have an opinion ...
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Nielsen and Massive link to track videogame advertising
20 Dec 2004 | by Louise Scodie,
LONDON - Television ratings company Nielsen Entertainment and ad tracking firm Massive have...as television." The Massive Network, a PC gaming network that includes such games as 'Half-Life 2', guarantees delivery and measurement of advertising in either 15- or 30-second spot exposures. As with television ... that can be used in agency media planning, similar to the way TV ratings are currently used. If you have ...
Nielsen to test the value of advertising in videogames
25 Oct 2004 | by Sam Matthews,
that advertising in videogames was more noticeable than traditional television advertising. Other findings ... as personal video recorders, which allow audiences to pause and record live television and skip commercial ...
Toys 'R' Us shifts $125m media account to WPP Group
18 Oct 2004 | by Staff,
and its knowledge of all media from traditional TV and print to emerging media such as video ...
Mattel and Universal to launch Barbie-branded album
05 Oct 2004 | by Staff,
'Barbie Girls' is to be released around Europe from November 15. The launch will be supported by a TV advertising campaign in the six-week run-up to Christmas. The Barbie brand has a loyal fan base ... with TV production firm Initial, Mattel has created the "It's a girl thing" strand. This will run ...
Rebecca Loos signed as face of Debenhams jewellery
20 Sep 2004 | by Staff,
the Debenhams relationship was revealed, and spoke at the Edinburgh TV Festival this year on the topic ...
Sharp to tackle global market with More to See TV ads
14 Sep 2004 | by Sam Matthews,
LONDON - Sharp Electronics is to launch a multimillion-pound global TV campaign, created by Wieden...called the 'TV of the future', is a serious contender in the global television set market." The "More ... The first of four TV commercials breaking this week depicts people in everyday situations ... into the "More to See" tagline and a picture of the Aquos LCD TV. Three print executions will be running ...
Profits up 90% at Japanese advertising giant Dentsu
23 Aug 2004 | by Staff,
bought digital TV sets ahead of the Athens Olympics. Finance and insurance was the only sector to show ...
Panasonic looks to IPT Direct to drive database
17 Aug 2004 | by Staff,
the chance to enter a prize draw to win a plasma screen TV. Craig Carr, sales director at IPT Direct, said ...
P&G chooses Starcom and Carat for US media planning
15 Jul 2004 | by Staff,
P&G spent $2.7bn (£1.46bn) on advertising in the US last year and has been expanding its advertising to include less television and print, with more emphasis on internet campaigns and sophisticated promotions. Starcom and Carat will be responsible for helping P&G distribute its spending across new media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
