to remove filtersRetail News brief: Somerfield trials in-store radio
22 Dec 2004
will be reviewed early next year, followed by a potential roll-out of an in-store TV network.
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Retail News brief: Interactive TV shopping up this Christmas
22 Dec 2004
Interactive TV shopping will be up 250% this Christmas, according to NOP research commissioned
Gap hires Crispin Porter + Bogusky to reach more men
20 Dec 2004 | by Staff,
The agency was appointed without a formal review to work on the brand's US advertising. The business had been handled by New York agency Laird & Partners, which continues to handle the bulk of Gap's business. Laird & Partners is behind the current TV campaign starring Sarah Jessica Parker. Gap ...
Fat lady attacks Oliver for latest Sainsbury's ad campaign
20 Dec 2004 | by Staff,
potentially unhealthy farmed salmon with a rival TV chef Clarissa Dickson Wright saying he has 'sold his soul
Adwatch of the year: Adwatch stars of 2004
15 Dec 2004
on to TV for home insurance and loans, and press for travel, life, pet and breakdown cover. The year has ... Agency/TV buyer Mentions Points Budget ... HIGHEST RECALL IN ANY SINGLE WEEK 04 03 Brand Agency/TV buyer Score Issue ...
Adwatch: Boots - 'Harry Hill triple points weekend'
15 Dec 2004 | by Gary Sharpen, Executive creative director, Red Cell Response
Harry Hill and have done so for many years, from his surreal stand-up shows to his, well, er, surreal TV...is moving more into the mainstream with his transfer to ITV and the highly successful TV Burp series ... . The treatment should ensure the message stands out from the multitude of offer-led ads on TV in the Christmas ...
Retail News: Tesco.com cuts DVD rental price
15 Dec 2004
is trialling TV, radio and press ads in the Anglia region to promote the offering, with the potential for a ...
The World: Ikea: chucking out the chintz around the world
10 Dec 2004 | by Lucy Aitken
for solutions that could just as easily be ambient executions or online ideas as 30-second television ...
Top Performers of 2004: Advertiser of the Year - Tesco
10 Dec 2004
of the few big accounts remaining at Lowe's Knightsbridge headquarters. There's also the launch of Tesco TV ...
Hallmark revives mobile strategy with launch of m-cards
09 Dec 2004 | by Staff,
is available in the UK on digital TV. Hallmark believes the cards will tap into the popularity of messaging ... on phones based on Java and Symbian operating platforms. In October Hallmark began a television campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
