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Adwatch of the year: Adwatch stars of 2004

on to TV for home insurance and loans, and press for travel, life, pet and breakdown cover. The year has ... Agency/TV buyer Mentions Points Budget ... HIGHEST RECALL IN ANY SINGLE WEEK 04 03 Brand Agency/TV buyer Score Issue ...

Agency of the Year: Media Agency of the Year - Best of the rest

, it developed the Goodbye Hoof football magazine for Nike. This initiative spun off into a Nike tournament, a TV..., the leap year opportunity for women to propose, with a national TV event in conjunction with The Sun. One ... . Another Carat coup was the transfer of Dell from direct marketing channels onto peak-time TV. This boosted ... to change the stores' TV strategy, increasing return on investment by 50%. The agency is evaluating ...

Media: HomeChoice extends its service into Stevenage

HomeChoice, the broadband and digital TV entertainment service owned by VideoNetworks, is extending

Top Performers of 2004: International Media Network of the Year - MindShare

launched T Matrix, a cable TV channel featuring drama series and blockbuster films as an efficient platform ...

Hallmark revives mobile strategy with launch of m-cards

is available in the UK on digital TV. Hallmark believes the cards will tap into the popularity of messaging ... on phones based on Java and Symbian operating platforms. In October Hallmark began a television campaign ...

Close-Up: D&AD Annual has the hits but misses so much

just "look the other way". I'm not saying the men (OK, there was one girl) on the Television and Cinema ... of every single member of that year's television jury and carved them into my arm with a wire coat hanger ... Pencils for TV and Cinema Graphics. A gold and five Pencils for Environmental Design and Architecture ...

The Work: New Campaigns - The World

-production: Wizz Exposure: National TV THE LOWDOWN A man challenges a cheetah and wins in this spot ... -production: Soundelux DMG Exposure: National TV THE LOWDOWN Citi has infused its financial services advertising ... programmes. Three 30-second television spots feature characters who are tired of waiting to redeem ...

The Work: Private View

Production company: Large Exposure: TV in UK, Europe, South Africa, Australia, New Zealand 6. BENDICKS ... Production company: Outsider Exposure: Cinema, TV ...

PlayStation aims at adults with online television channel

LONDON - Sony PlayStation is targeting adults with an online TV channel to promote its PS2 console....Fourtwentyfive TV , which will be available from 4:25pm for 10 minutes a day during December, will feature PlayStation brand advertising. The channel, created by Greenroom Digital, will support PS2's 'Fun anyone?' positioning and include one-off programming based on some of its bestselling games ...

Ricoh launches integrated environmental campaign

the Ricoh UK account since its launch. Last year it advertised on TV for first time. Future Forests ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.