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WRC teams up with Premium TV for broadband drive

LONDON – The World Rally Championship has teamed up with sports content company Premium TV...This is the first global deal for Premium TV, which currently looks after broadband and mobile ... new broadband subscription website and develop new mobile products. Premium TV will create a number ... four years ago, Premium TV has pioneered the sports and entertainment content business supplying ...

Nielsen and Massive link to track videogame advertising

LONDON - Television ratings company Nielsen Entertainment and ad tracking firm Massive have...as television." The Massive Network, a PC gaming network that includes such games as 'Half-Life 2', guarantees delivery and measurement of advertising in either 15- or 30-second spot exposures. As with television ... that can be used in agency media planning, similar to the way TV ratings are currently used. If you have ...

Judo-obsessed dog stars in latest Virgin Mobile viral

, via viral campaigns before they appear on television. If you have an opinion on this or any other ...

The Work: New Campaigns - UK

Gandolfi, Cut Run Post-production: The Mill Audio post-production: Wave Exposure: National TV ... Ayson Post-production: Framestore CFC Exposure: National TV THE LOWDOWN The cult 50s horror film ... , Los Angeles Post-production: Serena Exposure: National TV THE LOWDOWN Regular as a hardy ...

The Work: New Campaigns - The World

-Filmi Director: Pete Riski Exposure: National TV THE LOWDOWN TBWAPHS Finland has just completed a four ...

Ubisoft and SubTV launch inter-university tournament

LONDON - Videogame publisher Ubisoft and student TV channel Sub TV have teamed up to produce

PlayStation aims at adults with online television channel

LONDON - Sony PlayStation is targeting adults with an online TV channel to promote its PS2 console....Fourtwentyfive TV , which will be available from 4:25pm for 10 minutes a day during December, will feature PlayStation brand advertising. The channel, created by Greenroom Digital, will support PS2's 'Fun anyone?' positioning and include one-off programming based on some of its bestselling games ...

BT recruits senior executives for broadband TV venture

its plans to distribute on-demand music, gaming, TV and movies via broadband, but remaining short...and TV service, where he negotiated some of the world's first video-on-demand deals with studios, film distributors, TV suppliers and major music companies. If you have an opinion on this or any other issue ...

3 to offer Big Brother to mobile users with APTN deal

on mobile video network 3 following a deal with Associated Press Television News....fun at celebrities and wannabe reality TV stars. APTN's director of marketing Toby Hartwell said ... as they like, or 50p a item. APTN is the television arm of Associated Press. Hutchison 3G UK delivers third ...

BT in talks with BBC and Sky over broadband TV service

Universal Pictures, about developing a new television service for its broadband customers....If a deal is made, BT will be able to provide TV programmes, football matches and films on a delayed-time, on-demand basis to its broadband customers. BT will launch a pilot programme by the end ... Sky's dominant position in the pay-TV market. As such, an Ofcom telecoms review, which is currently ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.