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Sky links with Sony to support HD penetration

21 Dec 2005 | by by Daniel Farey-Jones

LONDON – Sky is supporting the launch of its high-definition television service next year with a...Their shared aims include raising awareness of HD through advertising and events, and offering customers savings when they buy a Sony HD TV set and a Sky HD Box together. The Sky HD box ... 't produce and broadcast in HD, the consumer would be reluctant to purchase HD televisions or equipment ...

Burger King live cow ad avoids ban for poor taste

21 Dec 2005 | by by Julia Pearlman

LONDON – Burger King has escaped censure over a television ad, which was criticised by some

Raymond Snoddy on media: HDTV needs team effort at World Cup

21 Dec 2005

The launch of high-definition television (HDTV) will be the big media marketing challenge for 2006...campaign provided virtually for free. 30 SECONDS ON ... HIGH-DEFINITION TELEVISION - High-definition (HD) TV has been available to consumers in the US since 2002. It will launch in the UK in 2006. - Programmes shown in high definition on an HD-compatible TV have four times as much picture information ...

Marketer's diary

21 Dec 2005

24 December Festival of Nine Lessons and Carols, King's College, Cambridge. Televised Christmas Eve

Ofcom warms to brands in shows

21 Dec 2005

Product placement in UK TV programmes has come a step closer after Ofcom gave a cautious welcome...Last week the EC published a draft paper proposing to ditch its ban on 'surreptitious advertising'. The EC is using the review of the Television Without Frontiers directive to relax legislation across Europe. Ofcom is to launch a consultation seeking views on how liberalisation should be interpreted ...

Ofcom's CRR chief set to exit after three seasons

21 Dec 2005 | by Jeremy Lee

for a successor in January. By the time he leaves Connolly will have overseen three TV trading seasons ... review of the UK TV sales market. Ofcom has cancelled the review, which was due to take place next year ... the operation of the television advertising sales market and no calls from the advertising or broadcasting ...

Review of the year: 10 biggest marketing moments 2005

21 Dec 2005

team also raised a few eyebrows, as Simon Shaps was made director of television ahead of director ...

New campaign: Audi RS4

21 Dec 2005

A TV ad targeting drivers who need a practical vehicle, but are also tempted by something with more power, breaks today (Wednesday). The execution features a Black Widow spider surrounded by what ... durch technik' strapline, which is woven out of the spider's web. The TV ads, which will run until April ...

Gillette launches Venus extension

21 Dec 2005

Venus Vibrance, launched in the US this spring, will go on sale in the UK in January, priced £8.99 (Marketing, 21 December 2004). The shaving giant will invest more than £10m in activity including a heavyweight TV campaign, expected to be created by Abbott Mead Vickers BBDO, as well as a point-of-sale drive ...

New campaign: Diet Coke

21 Dec 2005

and TV ads as well as sampling, in-store and PR activity. It will run until May, building on the success ...

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