Brand 2.0
29 Dec 2005 | by Andrew Gordon
. In September, Dell unveiled a line of high-end computers, displays, and televisions. But there are plenty ...
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Diamond steps into crisis mode as product recall follows pet deaths
29 Dec 2005 | by Michael Bush
, the AP, ABC News and CNN's website, and the crawler underneath its TV broadcasts. Media inquiries "died ...
NHTSA educates drivers about the perils of 'buzzed' driving
28 Dec 2005 | by Karl Greenberg
The new series of TV and radio PSA's, via Mullen, launches today, coinciding with the holiday ... impaired to drive. The ads conclude with the tagline "Buzzed Driving is Drunk Driving." The TV spots ... developed in partnership with the Television Bureau of Advertising (TVB). The TVB is encouraging all local ...
Nielsen Media bows DVR measurement service
22 Dec 2005 | by Karl Greenberg
measurement service, an effort to capture "time-shifted" television viewers who store TV programming
TPS & MPS
22 Dec 2005
-ran their TV campaign featuring Jeremy Clarkson in October. 2.5m. The average monthly increase on MPS ...
News Analysis: 2005: a year DM took hard medicine
22 Dec 2005 | by Kim Benjamin and Noelle McElhatton
with collective depression about the negative PR of TV programme Brassed Off Britain, it has ended on a more ... of TV journalist Alice Beer as the new face of the DMA's consumer campaign has already scored some ...
Cover Story: International DM - The world is DM's oyster
22 Dec 2005 | by Melanie May
mechanism." In South Korea, SK Telecom has launched mobile multimedia ads. Consumers can already watch TV ... campaign for Nike - a teaser clip of a 30-second TV commercial showing football stars, where people clicked ... in Italy are spent above the line, on TV, radio and press, says Pier Paolo Borgia, director of Experian ...
Brand Building: Ten DM campaigns that built the brand
22 Dec 2005
with the proposition that Radio Times was the only TV magazine with substance was sent to a million people. The brand ...
Motel 6 launches podcast for holiday outreach
21 Dec 2005 | by Michael Bush
, Houston Chronicle , ABC 7 Chicago and WLOX-TV in Mississippi. Maragakis said there would be more ...
Sky links with Sony to support HD penetration
21 Dec 2005 | by by Daniel Farey-Jones
LONDON – Sky is supporting the launch of its high-definition television service next year with a...Their shared aims include raising awareness of HD through advertising and events, and offering customers savings when they buy a Sony HD TV set and a Sky HD Box together. The Sky HD box ... 't produce and broadcast in HD, the consumer would be reluctant to purchase HD televisions or equipment ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
