to remove filtersSector Insight: Men's fragrances - Strong scent
21 Dec 2005
in the final quarter of the year. Launches are also usually well-supported by TV campaigns. In 2004, £14.9m ...
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Gillette launches Venus extension
21 Dec 2005
Venus Vibrance, launched in the US this spring, will go on sale in the UK in January, priced £8.99 (Marketing, 21 December 2004). The shaving giant will invest more than £10m in activity including a heavyweight TV campaign, expected to be created by Abbott Mead Vickers BBDO, as well as a point-of-sale drive ...
Branding News: Biore introduces oily skin range
14 Dec 2005
major drive was in 2004, when it ran its first UK TV ads to back the launch of its Pore Perfect line ...
The World: New York - Voluntarily United wins Escada and Montblanc
09 Dec 2005
The campaigns, comprising TV, print and press, will start in 2006. Amanda Walsh, the president of the United Group, said: "We are delighted to be working with P&G, especially in the highly competitive sector of luxury brands. The win is a fantastic affirmation of our network's ability to harvest creativity from ...
The Work: New Campaigns - UK
09 Dec 2005
made from clouds with a BA plane in the background. BBH is in production on a TV campaign for BA, which ... Company Director: Steve Reeves Editor: Scott, Quarry Post-production: Glassworks Exposure: National TV ... shopping malls and bars THE LOWDOWN Fat Cat Kit is an online supplier of branded flat-screen TVs ...
Top Performers of 2005: International Advertiser of the Year - Dove
09 Dec 2005
of more than 30 million daytime TV viewers. The hook for the media coverage was a giant billboard ...
Consumers becoming 'brand sluts' as boundaries blur with social change
08 Dec 2005 | by by Julia Pearlman
between what is real and what is fake in celebrity and reality TV becomes ever more blurred ...
People moves: Avon
07 Dec 2005
Slater has been at Avon for 15 years and will replace UK president Jerry McDonald on 1 February. As Avon's top UK marketer for the past four years, Slater oversaw Avon's return to TV advertising and signed former EastEnders star Tamsin Outhwaite as the face of make-up brand Avon Colour. ...
The Work: New Campaigns - UK
02 Dec 2005
-production: The Mill Audio post-production: Wave Exposure: National TV, radio, online THE LOWDOWN Wieden Rich ... Studios Exposure: BBC World, CNN International, terrestrial TV, cinema THE LOWDOWN The United Nations' World Food Programme is using a TV campaign to expose the fact that more than 850 million people ...
Silver Spoon scraps red and white logo with package change
30 Nov 2005 | by by Joanna Bowery
with "sweetness". Last year, Silver Spoon advertised on television for the first time in 20 years ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
