to remove filtersReview of the year: 10 biggest marketing moments 2005
21 Dec 2005
team also raised a few eyebrows, as Simon Shaps was made director of television ahead of director ...
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Burger King live cow ad avoids ban for poor taste
21 Dec 2005 | by by Julia Pearlman
LONDON – Burger King has escaped censure over a television ad, which was criticised by some
New campaign: Diet Coke
21 Dec 2005
and TV ads as well as sampling, in-store and PR activity. It will run until May, building on the success ...
One to watch: Fresh Daisy
21 Dec 2005 | by Bill Britt
: TV presenter and actress Donna Air becomes a company shareholder and spokeswoman. Oct 2005: Rolls ...
Coca-Cola and Pepsi battle it out with rival coffee drink launches
15 Dec 2005 | by by Joe Lepper
million-sample giveaway backed by TV advertising....by television, print, outdoor advertising, as well as point-of-sale activity. It is understood that Pepsi ...
Tate & Lyle revamp to differentiate variants
14 Dec 2005 | by Ed Kemp
is planning to run a TV ad campaign, created by Clemmow Hornby Inge, next summer. The redesign follows rival ...
Media News: Muller links up with Times for diet book
14 Dec 2005 | by Jeremy Lee
of Muller Vitality. The Body & Soul Healthy Living Yearbook will be supported by TV and radio ads, while ...
Branding News: Snack-a-Jacks puts £4m behind variants
14 Dec 2005 | by Ben Carter
The brand, owned by PepsiCo, will invest £4m in the launch next year. The activity will include TV ads created by Abbott Mead Vickers BBDO. The launch marketing will appeal to consumers seeking healthy snack options following the excesses of Christmas and the New Year. Both the Mini Bagels ...
Brahm launches Quorn healthy eating schools campaign
12 Dec 2005 | by by Julia Pearlman
,000 worth of IT equipment for their school and a science class for their form with TV celebrity scientist ...
Consumers get a new taste for Spam with i2i roadshow
09 Dec 2005 | by by Staff
. The sampling roadshow is part of an integrated campaign featuring a TV ad campaign created by Underground ... 's TV campaign. I2i Marketing's previous Spam sampling campaign in the summer of 2004 resulted ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
