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Review of the year: 10 biggest marketing moments 2005

team also raised a few eyebrows, as Simon Shaps was made director of television ahead of director ...

Media News: Network Rail set for outdoor drive

Glasgow Central, Liverpool Lime Street, Waterloo and Victoria are to invest in Transvision screens, which show news and programmes as well as TV-style ads. In October, Maiden announced a pre-tax loss of £3.5m for the first half of the year, blaming a delay in the awarding of the Network Rail contract ...

Southern adopts response focus

The appointed agency will devise Southern's promotional strategy for the next two years. It will be responsible for co-ordinating promotions and advertising across TV, radio and the regional press in Sussex, Surrey and the South Coast. The company rebranded as Southern last year. Its franchise is held by Govia ...

The Work: New Campaigns - UK

made from clouds with a BA plane in the background. BBH is in production on a TV campaign for BA, which ... Company Director: Steve Reeves Editor: Scott, Quarry Post-production: Glassworks Exposure: National TV ... shopping malls and bars THE LOWDOWN Fat Cat Kit is an online supplier of branded flat-screen TVs ...

IPA Effectiveness Awards 2005: Gold Award - Grand Prix and Best Idea Sponsored by Thinkbox

TRAVELOCITY.CO.UK Campaign: Hello world Client: Travelocity.co.uk Agency: Miles Calcraft Briginshaw Duffy Principal authors: Dominic Hall, Andy Nairn Media used: TV, print, outdoor, PR, radio ... -deprecating character he adopted in the campaign helped broaden his appeal to younger audiences. "Television ...

The Work: New Campaigns - UK

-production: The Mill Audio post-production: Wave Exposure: National TV, radio, online THE LOWDOWN Wieden Rich ... Studios Exposure: BBC World, CNN International, terrestrial TV, cinema THE LOWDOWN The United Nations' World Food Programme is using a TV campaign to expose the fact that more than 850 million people ...

IPA Effectiveness Awards 2005: Bronze Award - First Choice

Robinson, Shabaz Shariff With contribution from: Oliver Croom-Johnson, SPP Media used: TV CASE SUMMARY ... DVDs and a competition offering prizes of trips to Australia. I'm a Celebrity was a TV hit, achieving ...

The Work: New Campaigns - The World

Audio post-production: Boris Nicou, WAM Exposure: National TV THE LOWDOWN Publicis Conseil is promoting the benefits, as well as one of the hitches, of using SFR's 3G video-calling service. The TV ad ... Zubac, School Post-production: Technicolor Audio post-production: Vapor Music Exposure: National TV ...

The Work: Private View

Production company: Partizan Exposure: National TV 2. VOLKSWAGEN Project: Value campaign Clients: Catherine ... Exposure: TV 5. NSPCC Project: Birthday card, invite Client: Clare Blackwell, fundraising manager, NSPCC ...

Ofcom probes First Choice's I'm a Celeb... idents

that turn to sponsorships to combat TV ad avoidance. Ian McBride, director of compliance at ITV, said there needed to be more clarity about what is and is not permitted in TV sponsorship, otherwise "a lot of time ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.