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Merry Christmas from the staff of Brand Republic

22 Dec 2006 | by by Staff

1 Internet use outstrips TV viewing for the first time 2 Bono to launch Red in alliance with major brands 3 Tourism Australia has sense of humour failure over bloody hell parody 4 Body Shop brand reputation is battered by sale to L'Oreal 5 Internet will not destroy traditional media ...

United Airlines puts global media account out to pitch

22 Dec 2006 | by by Mark Banham

television channels CNN, BBC World and Discovery. If you have an opinion on this or any other issue raised ...

2006, what a year

22 Dec 2006 | by by Jennifer Whitehead

LONDON - Pundits may have been gearing up to deliver the last rites to television in 2006, but ITV...television, Five chose 2006 to make its debut in the digital arena, giving us Five Life and Five US ... robot. Bring on Celebrity Big Brother 2007. Digital television had a cheerier time of it in 2006 ... and the lack of big television shoot budgets to fund jollies to Rio. If you have an opinion on this or any ...

New Sparrowhawk service can clip video to text messages

22 Dec 2006 | by by Alex Donohue

The company, which owns TV stations Hallmark and Movies 24, said TxtBIG! was developed to enhance usability, and could be used for a number of applications, including dumping a partner, sending a congratulations message or swapping banter between friends. The TxtBIG! clips are arranged in various ...

Online insurer uses viral game to drive consumer quotes

21 Dec 2006 | by by Joanne Payne

supported its TV and print campaign, Challenge Churchill, with a viral game that was also created by Inbox ...

Fast Track wins World Swimming Championship contract

21 Dec 2006 | by by Joanne Payne

Current partners of the event are Yakult, Astralpool and Omega, and Fast Track will start work to find further partners for the event immediately. Marketing possibilities include TV exposure over a five-day stint, a legacy programme and tailored packages including a VIP gala dinner ...

Ofcom's junk food ad ban flawed according to Which?

21 Dec 2006 | by by Alex Donohue

food during children's TV programmes as being 'completely flawed', adding that the measures...food during children's TV programmes at the end of March 2007. Which? has based its results on a two-week snapshot of TV viewing figures for ITV1 in October, which found that many children aged four ... the industry around £39m in TV ad revenues, health campaigners have said the measures fall short of the total ...

Sky backs O'Connell with year-long Virgin Radio deal

21 Dec 2006 | by by Mark Banham

The deal, which commences on January 22, will support Sky's drive to promote its Sky+, Sky HD and Sky Broadband services to customers across the UK. The activity will include in-show sponsor credits and promotional trails, and will also include sponsorship of the Sky TV Guide spots featured ...

Drunk 'idiots' used to highlight dangers of drink driving

21 Dec 2006 | by by Joanne Payne

for Transport's annual Christmas drink-drive initiative. Leo Burnett's ad "crash" is in its second year on TV ...

BBH focuses on Baileys ad stars in online campaign

20 Dec 2006 | by by Mark Banham

around the stars of the drink's TV advertising campaign, the LA-based couple Lewis, Kelly

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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