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- Jun-2006 (1)
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- PR Week UK (1)
Editorial: The brands emerge from the tunnel ...
09 Jun 2006 | by Daniel Rogers, Editor, danny.rogers@haynet.com
By now we're all punch-drunk with themed TV programmes, coverage of healing metatarsals, endless laddish broadcast ads and cheesy commercial photocalls. Fifa recently revealed that this competition will raise over EUR700m (£480m) in official sponsorship and hospitality alone. But it is only ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.



