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19 Dec 2006 | by by Staff
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Telesales most annoying marketing methods says survey
20 Dec 2006 | by by Joanne Payne
advertising medium after TV advertising, with outdoor advertising ranked as the least irritating marketing ...
Direct agency of the year - Rapier
15 Dec 2006 | by by Staff
". For its long-standing client, the AA, Rapier developed a high-profile direct response television campaign ...
Oxfam teams up with Mastercard for Christmas viral
14 Dec 2006 | by by Joanne Payne
and art directed by Gary Marjoram and Rob Brown, has been used to produce a 60-second TV campaign, which breaks on national TV on December 14 or can be watched on at oxfamunwrapped.com/alpaca . The Oxfam ...
Twinings uses free samples to find new customers
14 Dec 2006 | by by Joanne Payne
2007. It is part of activity including TV and PR with a total £3.7m investment from the Twinings brand ...
Ultralase awards business to DS-J
14 Dec 2006 | by by Staff
, in July. Earlier this year, an Ultralase TV campaign featuring a naked woman prompted 16 complaints ...
NSPCC to thank supporters in special Christmas Day ad
13 Dec 2006 | by by Maria Esposito
in what the charity claims to be a first for UK television....and yet at the same time shows how important their donations are to children." The NSPCC's recent TV ...
Next initiates stores customer data push
13 Dec 2006 | by by Ed Kemp
been handled on a project basis, with MBA creating a number of TV and radio ads. Separately, Next ... , while the remainder is spread across TV, radio, press, outdoor and online, according to Nielsen Media ...
Constellation Europe kicks off £5m review
13 Dec 2006 | by Ed Kemp
The company has already approached several agencies. It is understood that the brief will cover TV, sales promotion, in-store and on-trade activity across all Constellation Europe brands. The accounts ... as a series of ads in women's weeklies including OK!, Woman, TV Choice and Reveal. The drive ...
Direct News: Next initiates stores customer data push
13 Dec 2006 | by Ed Kemp
been handled on a project basis, with MBA creating a number of TV and radio ads. Separately, Next ... the remainder is spread across TV, radio, press, outdoor and online, according to Nielsen Media Research, Next ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
