Kids - Television looking to growth of new media
05 Dec 2006 | by Jennifer Whitehead
With the internet, mobiles and gaming all vying for the attention of the children's market, kids' television channels are having to evolve.
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TV viewing across terrestrial and non-terrestrial channels is continuing to decline, with terrestrial taking the brunt as more viewers switch over to digital, according to the Institute of Practitioners in Advertising's Q3 Trends In Television Report.
With the internet, mobiles and gaming all vying for the attention of the children's market, kids' television channels are having to evolve.
Channel 4 cleaned up in last year's TV negotiations, scooping a sizeable chunk of ITV1's CRR money. But, with online stealing TV's thunder, TV buyers are holding the aces in this year's round. Ian Quinn reports.
Jonathan Webb has been appointed managing director of Flextech Television. Webb was previously the director of programming for Bravo, Bravo 2, Trouble and Challenge, and replaces Lisa Opie, who is moving to five.
Rob Turner is left feeling irritated by DDB Amsterdam's effort for Philips Television with Ambilight, which boasts an appearance by The Incredible Hulk: "I fail to see the connection between a raging man-mountain of a superhero, who gets angry, shreds his clothes, turns a violent shade of green and...
LONDON - The debut of 'Doctor Who' spin-off series 'Torchwood' on BBC Three broke all records for drama programming on a digital channel last night.
LONDON - BT will offer shows including 'SpongeBob Squarepants' and 'Dirty Sanchez' on its BT Vision on-demand service after signing content deals with Viacom-owned stations MTV, Nickelodeon and Paramount Comedy.
Spar, the chain of convenience stores, is to launch an in-store television network supplied by Avanti Media. Spar has signed a five-year deal with Avanti, which will initially provide the Spar TV service in more than 200 Spar stores.
Vogue has launched an online television service, Vogue TV, to coincide with London Fashion Week. The TV service, which is available at vogue.com, is sponsored by Estee Lauder. It will offer expert comment and footage of the London fashion shows. Coverage of the Paris and Milan fashion shows will also...
Flextech Television has appointed David Booth, previously the head of scheduling and strategy at Channel 4, to the new position of director of network scheduling. Booth will report to Claudia Rosencrantz, the director of programming for LivingTV, and Jonathan Webb, the director of programming for Bravo.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.