Part of a multi-media campaign to debut on World Aids Day (December 1) on MTV, seven of the world's leading advertising agencies have created an overall campaign called "Turn on TV". A total of 24 spots have been made available to all MTV channels globally to a potential audience of more than 1bn people ...
Condoms are being positioned as "essential wear" in the Department of Health's latest campaign to cut the rate of sexually transmitted infections. TV and press ads, created by its advertising agency ... to carry and use condoms. The TV ad shows an amorous couple canoodling in a bar and ending up in bed ...
Cadbury is relaunching its Snaps brand with a TV campaign that focuses on the idea that, while they are made for sharing, no one wants to. The 30-second spot, created by Publicis, shows three women drinking coffee. The hostess reluctantly gets out her Snaps. As the friends share them, their conversation remains ...
Jamie Oliver is followed on a fairytale journey packed with food, colour and people in Sainsbury's Christmas television ad campaign, created by Abbott Mead Vickers BBDO. "Spiceworld", filmed at the Garrick Theatre, opens with a bustling snow-covered Dickensian street market. The backdrop provides Oliver ...
Ferrero Rocher is attempting to increase sales of its luxury chocolates in the run-up to Christmas with a new advertising campaign. The activity, created by WCRS, is centred around a TV commercial, which aims to distance the brand from the cliched image created by its infamous Ambassador ads. The ad is set ...
Beautiful women multi-task between normal festive duties and making themselves look good in Boots' Christmas television advertising campaign, created by Mother. The TV spot follows the women working their way through festive duties such as stuffing the turkey while applying blood red nail varnish ...
Orange is putting 9m behind a campaign to promote its broadband and mobile packages. The campaign introduces the new umbrella strategy "Togetherness", which aims to encourage people to keep in touch with each other throughout the year. The TV campaign features two animated characters, created by Aardman ...
television "colour like no other" claim by painting the dour, condemned estate with paint-loaded fireworks. ...
Children's perspectives on the value of families spending time together are highlighted in Bisto's latest television advertising campaign by McCann Erickson. The campaign, for the brand's new range ... week eating a proper dinner together around the table and make it an "Aah Night". The "grace" TV spot ...
McCann Erickson has created a TV spot for Xbox 360 to raise awareness of the game console in Spain and to demonstrate that Xbox is the best place to play next generation high-definition games. The ad opens on a ... pulls the TV off the wall. The spot closes with the line "it's football, it's real, it's Xbox 360". ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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