PartyGaming has created TV ads in preparation for next September, when the UK's Gambling Act comes...The online gaming group has developed a series of TV ads, including a new slogan, and specific ads for its bingo and backgammon games. PartyGaming also plans to increase its online activity. 'We are looking into viral promotional work. Sites such as YouTube are creating a huge number of views and we ...
BP is plotting the launch of a forecourt and in-store TV network for its BP Connect sites and has...recently shelved plans to roll out a TV network to 300 of its biggest stores, while both Asda Live and Fresh TV, operated by Asda and Sainsbury's respectively, have been axed after lengthy trials. The BPTV ... of in-store TV networks in petrol stations has a chequered history. In 2002, Forecourt TV, which ...
Furniture giant DFS is gearing up for the New Year sales with a TV, outdoor and radio campaign....The retailer will run three TV executions at the end of December. The first, which announces the store's winter sale, uses the Dean Martin track Let It Snow and features sofas being used as seats on ski lifts, sleighs and sledges. Two further product-focused executions will follow in January ...
including MySpace, YouTube and Google Video to promote its TV shows....In the first phase of the initiative, Channel 4 will become the first UK broadcaster to premiere a full-length programme on MySpace up to a month before its first TV transmission. Internet users ... heavyweight TV campaign, as well as outdoor activity and press ads in lifestyle titles including Heat, More ...
IKEA has appointed customer publisher August Media to create content for its in-store TV network
ITV has signed bmibaby to its first interactive mobile and broadband TV sponsorship. The deal
. Though it has been televised since 1957, it has not been broadcast live since 1960. In 1962, following poor ratings, the Queen's private secretary Sir Michael Adeane blamed the advent of television. '(It ... of the nation not only from an increasing number of TV channels, but also from an alternative Christmas message ...
. Group M has predicted that TV sponsorship will have increased by £3m this year and £5m in 2007. ...
. Ads will run on TV and radio, and in women's magazines and the press. The mystery dieter ...
- This year's display is being produced by experiential agency Jack Morton Worldwide and pyrotechnician Christophe Berthonneau. - Last year, 150,000 people watched the display live, with millions more seeing it on TV via a live BBC broadcast. - NatWest Bank is sponsoring free public transport in London ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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