to remove filtersStarcom wins £32m EMI account
22 Dec 2006 | by Elizabeth Barrett
the last 12 months using TV, outdoor, press, online, radio and cinema channels. EMI Records manages a ...
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IMD's digital ad distribution boosted by Optimad purchase
22 Dec 2006 | by Robin Parker
agencies and media owners, that account for more than 80% of UK TV ad revenues. The company also offers ... the delivery of commercials and the exchange of campaign data in TV, making it a more attractive medium for advertisers. As well as commercials, IMD also delivers broadcast-quality music videos to TV broadcasters ...
Sky to sponsor Virgin breakfast show
21 Dec 2006 | by Sarah Crawley-Boevey
The deal, which begins on 22 January, will include promotional trails and TV-related features played on the show as well as a sponsorship of the Sky TV guide featured in Russ William's mid-morning show and The Geoff Lloyd Show from 8pm-midnight. It will also include some bespoke online activity ...
Outdoor breaks through 10% share barrier
20 Dec 2006 | by Julia Martin
The months from April to June saw the sector's slowest growth since 2002, but figures released for Q3 show a recovery, growing from £223.3m to £ 231.9m. Outdoor now has 10.4% share of the market, behind TV on 39.7% and national newspapers on 14.6%. The figures refer to display advertising and exclude ...
Barb weighs up TV audience measurement bids
19 Dec 2006 | by James Livesley
TV measurement body Barb has received 24 proposals from 12 different organisations after putting...The tender sets out several key areas that the research companies should address concerning the future of television measurement: new distribution forms, on-demand television, time-shifted viewing, transportability and their combined effects. Barb will now assess the proposals to work out how effectively ...
Digital switchover support to cost £600m
19 Dec 2006 | by Robin Parker
Plans to help older and disabled people manage the switch to digital TV will cost £600m, culture...The Government has committed to help install and use the equipment to convert one television set to digital, which will be free to the over-75s and disabled people who receive income-related benefits ... . The funding will come entirely from the forthcoming TV licence fee settlement, Jowell added. The announcement ...
Heart added to digital platform
18 Dec 2006
director of Heart. Dawe went on to explain how the availability of the station via television sets, which ...
iSporty TV to launch in January
15 Dec 2006
An online TV sports channel and social network will launch on 11 January following a promising...iSporty TV will include news on local, national and international clubs and events as well as integrated features with sites including Google maps, You Tube, Blinkx, Yahoo and iTunes. The first online TV ... with other sports fans. The team behind iSporty TV includes Chris Ward, who was integral to the media ...
Product placement rules set for overhaul
14 Dec 2006 | by Sarah Crawley-Boevey
Product placement on UK television came one step closer yesterday, following a vote by MEPs...If passed, the ruling will regulate TV and film images allowing product placement to be used in broadcasts, but a warning would appear on the screen every 20 minutes saying the products have been placed in the TV show or film. The MEPs also voted for the 30-minute rule, which would allow programmes to hold ad ...
Music station to offer CD orders
13 Dec 2006 | by Sarah Crawley-Boevey
Independent TV and radio production company Somethin' Else is launching a retail radio station via
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
