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Griffiths on mobile: Improving customer experience is key formobile TV to take off

31 Dec 2006

Having reviewed the options for mobile TV last month, I was intrigued by a white paper from Ovum a...The conclusion was that operators are struggling to establish mobile TV as a mainstream medium ... when screening existing TV programmes was seen as a key issue. I ve long believed the role of mobile TV ... and additional footage that is not available on traditional TV. This is a role for broadcast to a mobile ...

Comment: Time now for effectiveness to step up to the plate

31 Dec 2006 | by Bill Brock, MD of Tribal DDB London

by the lustre of the dotcom boom, this promise enabled us to claw away marketing spend from all-important TV

Quotes of the month

31 Dec 2006

It s not going to replace TV; that s a really idiotic argument. That s just old-school people quaking in their boots - Celia Taylor, controller of Trouble, a digital channel for 16- to 24-year-olds, on web entertainment The people formerly known as the audience wish to inform media people of our ...

Owen on digital media: Leave the big dumb agencies by makingpoverty your friend

31 Dec 2006

. Leave grand themes and worthy philosophising to the TV and cinema screens. The internet doesn t do ... , we re actually in danger of producing mini TV ads within banners and MPUs - exactly the sort of thing we used to decry when clients streamed their actual TV ads in these formats. Perhaps ...

Sony Bravia: Campaigns like no other

31 Dec 2006

by Fallon, the creative agency behind the TV campaign. A week later, an exclusive 60-second clip of the TV ad was added to Bravia-advert.com. Then, once the TV ad went live, the full-length version was posted ... product-focused microsite, focused specifically on the benefits of Sony Bravia s LCD TV range. We tried ...

Just breaking: Top 10 breaking banners by impressions - (1-31October 2006)

31 Dec 2006

your TV The information shown has been generated from Thomson Intermedia s Internet ART product. Top ...

Gaffney on America: Surfing USA: why it's time the politicians gotthe internet bug

31 Dec 2006

for getting away from the image-based garbage we see on TV. If any consumer goods company was as dishonest ...

Analysis: Profit margins dampen digital's rise

31 Dec 2006 | by Danielle Long

arrive to avoid mistakes and boost margins. You can have a great TV buyer or press buyer, but they won ... overtake the TV group s earnings in 2006 and may overtake ITV s by 2008. This year, Unilever has run ...

Masterclass: The Revolution Masterclass on beating bannerblindness

31 Dec 2006 | by Suzy Bashford

-the-line creative and simply place it online without adapting the idea for the internet. Don t just stick a TV ad on a video, warns Fitzpatrick. That s lazy online advertising. People have seen the TV ad, so they re ... is effectively saying I ve shown an interest - impress me . If an advertiser then merely re-runs its TV ad ...

2006 round-up: The year of digital?

31 Dec 2006

of year - another milestone. It s now about half the size of TV. A few years ago, we would have been very ... series of webisodes starring Felicity Huffman and a TV spot to drive traffic online. For the first time ... watching video on their PCs as opposed to watching TV. Chandlee agrees: I think video is about to go ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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