to remove filtersMarketing services growth outstrips advertising
04 Dec 2006 | by by Joe Lepper
that television is still the world's largest advertising medium, accounting for around half of all media ...
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Online insurer uses viral game to drive consumer quotes
21 Dec 2006 | by by Joanne Payne
supported its TV and print campaign, Challenge Churchill, with a viral game that was also created by Inbox ...
Online advertising set for massive growth in 2007
04 Dec 2006 | by by Joe Lepper
and in countries like Norway there is a tradition of public broadcasting television, which limits spending ... adspend, newspapers, magazines, television, and radio will all dip slightly from 2006 to 2009 ...
ZenithOptimedia wins top media employer prize
24 Nov 2006 | by by Amy Dry
The media agency beat Intelligent Marketing, Fleishman-Hillard, Flextech Television, Kaizo and TriMedia for the top prize at last night's ceremony in London. Launched eight years ago, the award recognises media employers for their people management, training and employee retention programmes. Rudi ...
UK advertising growth to be slowest in Europe
21 Nov 2006 | by by Ben Bold
The "This Year Next Year" report also claimed that, were it not for an anticipated hike in internet advertising over the coming year, the UK will demonstrate similar lacklustre growth in 2007. While TV advertising is expected to rise from a predicted £3.4bn in 2006 to a mere £3.43bn in 2007 ...
Nielsen launches system to measure VOD viewer numbers
20 Nov 2006 | by by Sarah Woods
shows when they feel like rather than when they are listed, is having on traditional television viewing ... of commercial time within VOD content. However, the new service will not measure on-demand viewing of TV ... company VNU, has been measuring TV audiences since the 1949-50 broadcast season. If you have ...
Nielsen//NetRatings to launch joint internet and TV panel
06 Nov 2006 | by by Staff
NEW YORK - Nielsen//NetRatings is looking to create a single sample internet and television panel...From this month, the firm will begin to test how internet measurement will impact on its television panel and install software meters on computers already measured through Nielsen's people meter ... and includes information on age, income, education and region as well as TV and online activity. Paul Donato ...
RKCR\Y&R and DDB win at IPA Effectiveness awards
31 Oct 2006 | by by Sarah Woods
-the-line, Proximity London took top prize for its TV Licensing drive for the BBC. In a joint entry for 02 VCCP ...
FT and Eurosport most popular with Europe's business elite
11 Oct 2006 | by by Alex Donohue
. The study also highlighted a growing demand for business news in print, online and on TV among the continent ... recording 323,000 or 3.2%. Out of the international TV channels, Eurosport led with a weekly reach of 2 ...
European internet use eclipses traditional print media
10 Oct 2006 | by by Alex Donohue
less time online, but an average of 14 hours a week watching free-to-air multi-channel TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
