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Online insurer uses viral game to drive consumer quotes

supported its TV and print campaign, Challenge Churchill, with a viral game that was also created by Inbox ...

Gospel choir stars in new ad campaign for uSwitch

others, using the strapline "U gotta switch". The first wave of advertising will appear on television ... household name and drive traffic to its website and call centre. As well as the TV ads, which feature a ... , especially daytime TV, radio and online advertising. This new strategy will promote the brand rather than ...

Adwatch of the Year: Adwatch stars of 2006

Agency/TV buyer Recall Issue TV spend Total ...

Fifa parts company with four over Visa sponsorship row

executives in its marketing and television division after a US court ruled the four had 'lied repeatedly...Fifa has lost Jerome Valcke, director of its marketing and television division, and three other employees in the division, Tom Houseman, Robert Lampman and Stefan Schuster. The court ruled that Fifa had breached its obligation to give MasterCard first refusal on post-2006 sponsorship, and decided ...

Co-op Bank wins best TV ad with ethical campaign

LONDON - The Co-operative Bank has won best TV ad at the inaugural Green Awards for its 'stand up

Direct News: Thisismoney in awareness drive

on TV broadcasters that air premium-rate phone-in quiz shows, to which callers have only a small chance ...

Media: Zed media wins gocompare.com account

site gocompare.com. The agency will handle media activity across online, press, TV and posters.

Adland's creative accountants

into their own. "He has been at the heart of Mother's successful diversification into media, digital, TV ... Television 1987-98: HHCL 1998-02: Chime Communications 2003-date: McCann Erickson Proudest ... ' concept and then taking Thames Television to court to respect our contract when we were fired. "Creating ...

The World: Bangkok - Grey Thailand grabs ad account for Krung Thai Axa

The agency picked up the business after a nine-month pitch that came down to a final shoot-out against the incumbent, McCann Erickson. Krung Thai Axa was formed earlier in the year as a joint venture between Thailand's largest bank and Axa, the French insurance giant. Grey's first work will be a TV ...

The Work: New campaigns - UK

agencies: Delaney Lund Knox Warren Partners (TV and press), Grand Union (online) Writers: Richard Holmes (TV), James Woods (online) Art directors: Remco Graham (TV), Stuart Hallybone (online) Planners: Charlie Snow, Sandya Piyasena (DLKW); Rob Forshaw (Grand Union) Media agencies: Naked, Carat (TV); i ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.