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United Airlines puts global media account out to pitch

television channels CNN, BBC World and Discovery. If you have an opinion on this or any other issue raised ...

Blow to BBC as below-inflation licence fee rise to be set

LONDON - The government has agreed a below-inflation BBC TV licence fee increase, rising by 3...the next seven years from April 2007, which would have made the annual TV licence fee cost around £180 ... will be raised through the TV licence fee, to ensure the most vulnerable in society are assisted in the digital ... % licence fee rise be finalised, next year's TV licence fee will cost £135.45. If you have an opinion ...

New Sparrowhawk service can clip video to text messages

The company, which owns TV stations Hallmark and Movies 24, said TxtBIG! was developed to enhance usability, and could be used for a number of applications, including dumping a partner, sending a congratulations message or swapping banter between friends. The TxtBIG! clips are arranged in various ...

Online insurer uses viral game to drive consumer quotes

supported its TV and print campaign, Challenge Churchill, with a viral game that was also created by Inbox ...

Fast Track wins World Swimming Championship contract

Current partners of the event are Yakult, Astralpool and Omega, and Fast Track will start work to find further partners for the event immediately. Marketing possibilities include TV exposure over a five-day stint, a legacy programme and tailored packages including a VIP gala dinner ...

ITV commissions Cowell-fronted Grease reality show

LONDON - ITV is to screen a Simon Cowell-fronted reality television talent show to find the next...the new 'Grease' TV show is likely to be screened, but it will be the third high-profile musical to get ... Factor'". The deal between Cowell's Syco TV and talkbackThames was brokered by Ron Taft on behalf ...

Ofcom's junk food ad ban flawed according to Which?

food during children's TV programmes as being 'completely flawed', adding that the measures...food during children's TV programmes at the end of March 2007. Which? has based its results on a two-week snapshot of TV viewing figures for ITV1 in October, which found that many children aged four ... the industry around £39m in TV ad revenues, health campaigners have said the measures fall short of the total ...

Sky backs O'Connell with year-long Virgin Radio deal

The deal, which commences on January 22, will support Sky's drive to promote its Sky+, Sky HD and Sky Broadband services to customers across the UK. The activity will include in-show sponsor credits and promotional trails, and will also include sponsorship of the Sky TV Guide spots featured ...

Drunk 'idiots' used to highlight dangers of drink driving

for Transport's annual Christmas drink-drive initiative. Leo Burnett's ad "crash" is in its second year on TV ...

Gospel choir stars in new ad campaign for uSwitch

others, using the strapline "U gotta switch". The first wave of advertising will appear on television ... household name and drive traffic to its website and call centre. As well as the TV ads, which feature a ... , especially daytime TV, radio and online advertising. This new strategy will promote the brand rather than ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.