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Kelis signed by Ford for urban marketing campaign

19 Dec 2006 | by by Staff

The campaign breaks in the US this week on television, in print, on radio and online. It will feature Kelis singing the song 'Push it to the Edge', which includes the lyrics: "So clean in my Edge ... for a VIP event. The ad will begin airing in late December on major television networks throughout ...

Nissan awards pan-European CRM brief to TMW

12 Dec 2006 | by by Ed Kemp

of its Qashqai compact crossover model. The TV, viral and direct marketing campaign features cars soaring ...

Universal McCann retains £25m Autoglass media task

27 Nov 2006 | by by Mark Banham

Autoglass first appointed Universal McCann to handle its media planning and buying work in November 2003 and the new contract will last for a further three years. Before appointing Universal, Autoglass had used Pure Media to handle planning and buying. Carat had handled a TV buying project ...

Uefa names Castrol as last sponsor for Euro 2008

21 Nov 2006 | by by Sarah Woods

of TV viewers and continues to attract massive participation and involvement from fans and non ...

Romance is in the air as Renault Clio couple return

17 Nov 2006 | by by Alex Donohue

LONDON - Renault is to unveil the latest in its Renault Clio TV ad campaign featuring a British man...with media handled by Carat, will extend nationally to terrestrial, cable and satellite TV from January 2007 ...

Total signs up TV house cleaners Kim and Aggie

15 Nov 2006 | by by Staff

LONDON - Total UK has hired TV duo Kim and Aggie, stars of Channel 4 lifestyle show How Clean...Ads for the petrol-station brand will run across media including point of sale, ad vans, radio, press inserts, door-drops and online. Using the strapline "How dirty is your car?", the work will run until the end of the month. The TV presenters will also make a number of personal appearances ...

Rise of the new premium 'pukka consumer'

07 Nov 2006

not have rushed out to buy a flat screen TV - even if they desperately wanted one. Instead, they would wait ... by big corporations. They are more willing to listen to "people like us" than to a 30-inch TV ad ...

Sean Connery turns back the years for Citroen campaign

01 Nov 2006 | by by Joe Lepper

LONDON - Citroen has launched a TV advertising campaign across Europe featuring former Bond Sir

Xerox continues sponsorship of Ducati Superbike team

12 Oct 2006 | by by Staff

a direct association with one of the world's most stylish and iconic brands, gained TV exposure ... TV audience of more than 2bn worldwide viewers and live broadcast on 94 networks covering 173 ...

Audi campaign compares A6 evolution with space race

10 Oct 2006 | by by Sarah Woods

Created by Bartle Bogle Hegarty, the £5m campaign is to break on TV, print and outdoor this week. The TV ad opens on an old man in the Mid West, who is walking home from work. He senses a strange object passing miles above his head, and looks up to see a streak of light burning through space. Then, a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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