to remove filtersUnited Airlines puts global media account out to pitch
22 Dec 2006 | by by Mark Banham
television channels CNN, BBC World and Discovery. If you have an opinion on this or any other issue raised ...
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Merry Christmas from the staff of Brand Republic
22 Dec 2006 | by by Staff
1 Internet use outstrips TV viewing for the first time 2 Bono to launch Red in alliance with major brands 3 Tourism Australia has sense of humour failure over bloody hell parody 4 Body Shop brand reputation is battered by sale to L'Oreal 5 Internet will not destroy traditional media ...
IMD's digital ad distribution boosted by Optimad purchase
22 Dec 2006 | by Robin Parker
agencies and media owners, that account for more than 80% of UK TV ad revenues. The company also offers ... the delivery of commercials and the exchange of campaign data in TV, making it a more attractive medium for advertisers. As well as commercials, IMD also delivers broadcast-quality music videos to TV broadcasters ...
2006, what a year
22 Dec 2006 | by by Jennifer Whitehead
LONDON - Pundits may have been gearing up to deliver the last rites to television in 2006, but ITV...television, Five chose 2006 to make its debut in the digital arena, giving us Five Life and Five US ... robot. Bring on Celebrity Big Brother 2007. Digital television had a cheerier time of it in 2006 ... and the lack of big television shoot budgets to fund jollies to Rio. If you have an opinion on this or any ...
Blow to BBC as below-inflation licence fee rise to be set
22 Dec 2006 | by by Alex Donohue
LONDON - The government has agreed a below-inflation BBC TV licence fee increase, rising by 3...the next seven years from April 2007, which would have made the annual TV licence fee cost around £180 ... will be raised through the TV licence fee, to ensure the most vulnerable in society are assisted in the digital ... % licence fee rise be finalised, next year's TV licence fee will cost £135.45. If you have an opinion ...
New Sparrowhawk service can clip video to text messages
22 Dec 2006 | by by Alex Donohue
The company, which owns TV stations Hallmark and Movies 24, said TxtBIG! was developed to enhance usability, and could be used for a number of applications, including dumping a partner, sending a congratulations message or swapping banter between friends. The TxtBIG! clips are arranged in various ...
Online insurer uses viral game to drive consumer quotes
21 Dec 2006 | by by Joanne Payne
supported its TV and print campaign, Challenge Churchill, with a viral game that was also created by Inbox ...
Outdoor advertising breaks through the 10% barrier
21 Dec 2006 | by by Mark Banham
According to the industry body's results for the third quarter of 2006, outdoor now takes 10.37% of all UK advertising. This is compared with: television, which takes a 37.7% share; national newspapers, which take a 14.6% share; regional papers, which command a 9.1% share; radio, which takes 5 ...
Sky to sponsor Virgin breakfast show
21 Dec 2006 | by Sarah Crawley-Boevey
The deal, which begins on 22 January, will include promotional trails and TV-related features played on the show as well as a sponsorship of the Sky TV guide featured in Russ William's mid-morning show and The Geoff Lloyd Show from 8pm-midnight. It will also include some bespoke online activity ...
Fast Track wins World Swimming Championship contract
21 Dec 2006 | by by Joanne Payne
Current partners of the event are Yakult, Astralpool and Omega, and Fast Track will start work to find further partners for the event immediately. Marketing possibilities include TV exposure over a five-day stint, a legacy programme and tailored packages including a VIP gala dinner ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
