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Brand Republic's top stories of 2007

in February, news broke that rival pay-TV operator Sky had slashed the amount it pays to carry Virgin ... Calcraft Briginshaw Duffy and in front of the Big Brother TV cameras . Sadly, Nigel Johnson , the IDS ... Cruz was wearing false eyelashes in L Oreal s Telescopic Mascara TV spot. While Dove manufacturer ...

Arla Foods takes Lactofree brand onto TV

LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time.... The TV spot will be supported by a number of print ads in women s consumer titles, as well ... , said: This is the first time Lactofree has had TV exposure, so we have high expectations ...

Talk of the year: celebs, Big Brother, Facebook, careers and ads

revolved around recurrent themes: reality TV, social networks and celebrities.

Brand Republic's top ads and turkeys of the year 2007

LONDON - Brand Republic has looked back at the hundreds of TV ads that have featured on the site...by WCRS Brylcreem returned to TV screens after a three-year break, with this clever ad featuring the winner of a MySpace competition. The 60-second TV spot, created by WCRS, began on MySpace through a ... This disturbing animated TV spot, featuring erotic animals, received a mixed response from Brand Republic readers ...

Brightcove to handle online video for IAC

Under the terms of the deal, any IAC business will be able to use Brightcove s online TV platform to publish video content to their websites, manage syndication and viral distribution, integrate advertising ... Television Networks, CBS Corporation, Discovery Communications and MTV Networks. In July, Brightcove opened ...

Forsyth lands new role with Media Trust

, including media training seminars and workshops, film and TV production and news distribution. Forsyth ...

Orange signs mobile sports deal with Setanta

The mobile network is the first in the UK to broadcast Setanta Sports 1 and 2 and Setanta Golf via mobile. The service costs 5 per month to Orange mobile TV customers with a 3G handset. As well as Barclays Premier League games, Orange mobile customers accessing Setanta will be able to view live Scottish ...

Center Parcs targets families in Christmas push

that includes TV, cinema, direct mail and a major online push....movies The Golden Compass, Enchanted and Bee Movie from 21 December and will be aired on TV from Boxing ...

Advertising that stays at the forefront of consumers' minds

Repetitive television ads that are aired continuously simply become wallpaper, with people desensitising themselves from the content and thereby disconnecting from the brand and what it stands for ... . In the Ipsos Ad*Graph tracking databases of TV adverts, the point of inefficiency appears (in general) at about ...

Microsoft, Google and Yahoo! fined over gambling ads

by Google. Under the agreement, Viacom will be able to screen online ads for its TV output, which includes ...

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