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Brand Republic's top stories of 2007

in February, news broke that rival pay-TV operator Sky had slashed the amount it pays to carry Virgin ... Calcraft Briginshaw Duffy and in front of the Big Brother TV cameras . Sadly, Nigel Johnson , the IDS ... Cruz was wearing false eyelashes in L Oreal s Telescopic Mascara TV spot. While Dove manufacturer ...

Arla Foods takes Lactofree brand onto TV

LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time.... The TV spot will be supported by a number of print ads in women s consumer titles, as well ... , said: This is the first time Lactofree has had TV exposure, so we have high expectations ...

Talk of the year: celebs, Big Brother, Facebook, careers and ads

revolved around recurrent themes: reality TV, social networks and celebrities.

Brand Republic's top ads and turkeys of the year 2007

LONDON - Brand Republic has looked back at the hundreds of TV ads that have featured on the site...by WCRS Brylcreem returned to TV screens after a three-year break, with this clever ad featuring the winner of a MySpace competition. The 60-second TV spot, created by WCRS, began on MySpace through a ... This disturbing animated TV spot, featuring erotic animals, received a mixed response from Brand Republic readers ...

Center Parcs targets families in Christmas push

that includes TV, cinema, direct mail and a major online push....movies The Golden Compass, Enchanted and Bee Movie from 21 December and will be aired on TV from Boxing ...

Advertising that stays at the forefront of consumers' minds

Repetitive television ads that are aired continuously simply become wallpaper, with people desensitising themselves from the content and thereby disconnecting from the brand and what it stands for ... . In the Ipsos Ad*Graph tracking databases of TV adverts, the point of inefficiency appears (in general) at about ...

First Choice focuses on families in 'Arms full' campaign

time together in its latest TV campaign, which breaks on Christmas Day....The arms full TV ad, created by Beattie McGuinness Bungay, concentrates on the range of emotions experienced by a father as his son runs into his arms, with the underlying message that being together is brilliant . The TV campaign will be supported by direct mail, online advertising and promotions. First ...

Syzygy creates 'own road' drive for Mazda6 launch

The campaign, the website and the car all launch in the UK on Boxing Day, rolling out to 27 countries in the first few months of 2008. The website is sufpported by an online advertising and email marketing campaign, also created by Syzygy. TV and print advertising was created by JWT. Syzygy will adapt ...

Barclays splits marketing role in two

Hytner quit as the bank s group brand and UK banking marketing director in August to move to Top Up TV as commercial director. Barclays reshuffle means there is no group brand director role any longer, although marketing directors from the various business divisions will sit on a brand reputation ...

Adwatch of the Year: The work that worked 2007

, got him into The Office Christmas Special and even into Madame Tussauds. TV advertising is so ... together.' The best-value TV advertising of the year, achieving high recall on a comparatively modest budget, came from KFC, Asda and PC World. The latter topped the league with a TV budget of just over £20m ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.