to remove filtersTalk of the year: celebs, Big Brother, Facebook, careers and ads
21 Dec 2007 | by Bill Britt
revolved around recurrent themes: reality TV, social networks and celebrities.
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Arla Foods takes Lactofree brand onto TV
21 Dec 2007 | by Nikki Sandison
LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time.... The TV spot will be supported by a number of print ads in women s consumer titles, as well ... , said: This is the first time Lactofree has had TV exposure, so we have high expectations ...
Center Parcs targets families in Christmas push
20 Dec 2007 | by Joe Thomas
that includes TV, cinema, direct mail and a major online push....movies The Golden Compass, Enchanted and Bee Movie from 21 December and will be aired on TV from Boxing ...
Microsoft, Google and Yahoo! fined over gambling ads
20 Dec 2007 | by Alex Donohue
by Google. Under the agreement, Viacom will be able to screen online ads for its TV output, which includes ...
Syzygy creates 'own road' drive for Mazda6 launch
19 Dec 2007 | by Nikki Sandison
The campaign, the website and the car all launch in the UK on Boxing Day, rolling out to 27 countries in the first few months of 2008. The website is sufpported by an online advertising and email marketing campaign, also created by Syzygy. TV and print advertising was created by JWT. Syzygy will adapt ...
Match.com launches Facebook dating application
18 Dec 2007 | by Jacquie Bowser
campaign in 2008, across television, radio, online and outdoor advertising. ...
DatingDirect.com empowers women in TV campaign
17 Dec 2007 | by Nikki Sandison
in control in a TV campaign directed by 'Desperate Housewives' and 'Sex in the City' producer Pam Thomas....DatingDirect aims to bring to life its Same game, new rules strapline in the TV ads, which break on January 1. The creative shows women being firmly in control, free-spirited and fun-loving. It is designed ... to support the TV campaign. Alistair Shrimpton, managing director of DatingDirect.com, said: The new TV ads ...
Campaign Annual 2007: Top 10 Virals
14 Dec 2007
Launched during the final of Big Brother on TV, the Cadbury's gorilla from Fallon quickly found ... offline, TV splash can be beautifully amplified online. YouTube tag: Gorilla 2. SMIRNOFF 'GREEN TEA ... T television ad as a viral, but just as enjoyable. Launched in April, it got 1.3 million YouTube views ...
Campaign Annual 2007: Top 10 Facebookers
14 Dec 2007
with a penchant for singing evensong" has her passion for television writ large over her Facebook profile. She's a member of several TV-themed groups, including "If you don't like Peep Show you're probably ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
