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OgilvyOne picks up Campaign's Direct Agency of the Year award

13 Dec 2007 | by Staff

, the agency was certainly not a one-trick creative pony, and its direct TV campaigns, such as the British Gas HomeCare spot, proved it could produce humorous TV work that rivalled the experts at Rapier ... in a row, Rapier dominated the new-business league and showed a pioneering approach to direct TV ...

NS&I shortlists direct agencies

03 Dec 2007 | by Claire Billings

Investments launched a TV and direct marketing activity to publicise the 50th anniversary of Premium Bonds ...

Campaign unveils Big Awards show

29 Nov 2007 | by Staff

and adding sections for TV and radio. The inaugural Campaign Big Awards will take place in October 2008....This new multi-disciplinary competition reflects how agencies work for clients in the 21st century, as it is based on product categories. It will be possible to enter work into six media areas - digital, direct, posters, press, television and cinema, and radio. Nigel Bogle, the group chief executive at Bartle Bogle ...

Co-op plots direct push to back merged entity

20 Nov 2007 | by Jemima Bokaie

and will roll out advertising campaigns including TV work. The Co-operative Group is the world s biggest ...

Times launches web TV series and microsite for wine lovers

07 Nov 2007 | by Jacquie Bowser

LONDON - Times Online has launched a web TV series and microsite called Wine & Dine, to increase...Wine Dine, published in association with The Sunday Times Wine Club, will aim to educate site visitors in choosing and matching wine with appropriate foods. The web TV series will follow two dinner parties, each in three episodes, and will be presented by wine writer and presenter Peter Richards. Each ...

Proximity London leads field for 2007 DMA awards

01 Nov 2007 | by Alex Donohue

Tullo Marshall Warren and Chemistry Communications have four nominations each. From a client s perspective, campaigns for Early Learning Centre, BBC TV Licensing and Amnesty International UK are among ... has received five nominations in total, including three for its BBC TV Licensing campaign across ...

Agencies line up for £8m First Direct DM

01 Nov 2007 | by Kate Nettleton

management agency Lateral Group earlier in the year. In October, First Direct launched its first TV ...

Children's Society hires duo for Christmas push

23 Oct 2007 | by Ed Kemp

The agencies, which were hired following a competitive pitch, will next month launch a campaign, entitled Batteries not included , across TV, direct mail, magazine inserts, door drops and online. The aim is to grow the charity s donor base and raise awareness of its role in providing help ...

Talk of the site: dead ants, Postman Pat and Olympics

19 Oct 2007 | by Bill Britt

. And as for the comparison with TV, television ads aren t targeted. They can be annoying (though generally less so than a ... that DM brings. Waste aside, the modern consumer must come to accept that if they want to watch TV ...

WWF appoints Kitcatt Nohr, Trinity and i-Level

15 Oct 2007 | by Kate Nettleton

The agencies won the business following a pitch handled by Agency Insight. The agency will now take responsibility for producing traditional direct marketing as well as television and print ads. The Omnicom-owned incumbents DDB and WWAV Rapp Collins, which handled the advertising, DM and media accounts ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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