Brand Barometer - Television gamble pays off for Betfair
06 Nov 2007 | by Sundip Chahal
With rival bookie Ladbrokes falling foul of the ASA, Betfair's cartoon approach seems to be a winner.
Search results for Television
Search filters:
By Date
-
2007
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (12)
- Campaign (6)
- Marketing (8)
- Media Week (11)
By Channel
- Digital marketing (3)
- Marketing (14)
- Media (33)
By Industry Sector
- Government / Non-Profit (2)
- Media / Entertainment (25)
- Technology (2)
Half of Christmas television will be repeats
14 Dec 2007 | by Staff
LONDON - Almost half of the TV programmes shown over Christmas will be repeats, rising to 80% for children's programming, according to research by the Liberal Democrats.
The Future of TV - Television at your fingertips
30 Oct 2007 | by David Murphy
Mobile TV is the next big opportunity for mobile advertising. But, as David Murphy discovers, the success of the medium is by no means assured.
Close-Up: 24 hours with ... Jonathan Webb, Virgin Media Television
26 Oct 2007
Name: Jonathan Webb Job: Managing director, Virgin Media Television Professional mission: Put Virgin1 and Living in the top ten by switchover Personal mantra: Happy teeth + happy feet = happy life 6.15am Face my daily "man versus pillow" battle - but a combination of Five Live and five-year-old...
Media brief: Channel 4 and Disney-ABC International Television link up
24 Oct 2007
Channel 4 and Disney-ABC International Television have linked up to enable US shows including hit Ugly Betty to be made available free of charge for 30 days, with ads, via Channel 4's video-on-demand service 4oD.
Focus on ... National Television Awards
17 Oct 2007
This star-studded ceremony, now in its 13th year, recognises the most popular TV shows and acting performances.
Television: Small-screen revival
03 Oct 2007
The proliferation of digital channels is making TV more attractive to both new brands and those that had left due to rising costs, writes Nicola Clark.
Television: The town where screens went black
03 Oct 2007
Whitehaven in Cumbria will be the first region to have its analogue TV signal switched off. The campaign explaining the shift has been extensive, but is it getting through? David Tiltman went to find out.
Television must remember what the viewers want
11 Sep 2007 | by Sue Unerman
Jeremy Paxman, speaking at the annual MacTaggart lecture at the Edinburgh International TV Festival last month, challenged the sacred cows of TV broadcasting by asking the fundamental question: what is television for?
Royal Television Society rolls out community website
06 Sep 2007 | by Charlie McCathie
LONDON - The Royal Television Society has created a website to help young people learn more about TV, with a community based social network at its core.
Additional Information
Campaign Jobs
- Contract] Digital Account Manager - Top 5 Integrated Agency - to £33k pro rata Fill Recruitment Ltd to £33k, W1
- Digital/CRM Account Director - Excellent Agency - Soho, London - to £55k Fill Recruitment Ltd to £55k + great benefits, Soho
- Customer Loyalty - Market Research Elizabeth Norman International £27000 - £70000 per annum, City of London
- Senior Account Manager - Top 5 Agency - Central London - c£35k + Fill Recruitment Ltd c£35k+, W1
- Senior Account Manager Flow Caritas £35000 - £40000 per annum, London
Most viewed
- Phones4U horror spot tops 2011's most complained about ads
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
- National Trust launches Wallace and Gromit ads
- M&M characters test out 'British' costumes in Jubilee ad
- Joint finally opens for business
- 'Bigger. Fatter. Gypsier.' campaign will be investigated by watchdog
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
