Parkinson bows out on high with 8.3m viewers
17 Dec 2007 | by Darren Davidson
Kay, in the 9pm-11pm slot. The chatshow, which is one of the longest-running programmes on television ...
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DatingDirect.com empowers women in TV campaign
17 Dec 2007 | by Nikki Sandison
in control in a TV campaign directed by 'Desperate Housewives' and 'Sex in the City' producer Pam Thomas....DatingDirect aims to bring to life its Same game, new rules strapline in the TV ads, which break on January 1. The creative shows women being firmly in control, free-spirited and fun-loving. It is designed ... to support the TV campaign. Alistair Shrimpton, managing director of DatingDirect.com, said: The new TV ads ...
Joss Stone to be Cadbury's Flake girl
17 Dec 2007 | by Nikki Sandison
LONDON - Soul singer Joss Stone is set to be the new Cadbury's Flake girl and will star in TV ads...in the world -- is launching a new TV advertising campaign in spring 2008. The new campaign will feature Joss ... on Flake s iconic advertising. The Flake girl returned to the UK s TV screens in February after a five ...
Strictly favourite turns to Matthews PR
17 Dec 2007 | by Gemma O'Reilly
Liz Matthews PR is charged with developing a PR strategy to incorporate Dixon s TV, music and acting work. Dixon is set to launch an album in Spring next year. She is also starring in a movie ... s existing clients include TV presenters Alex Zane, Matt Willis and Emma Griffiths. ...
Nestle backs 'no artificial ingredients' with ads
17 Dec 2007 | by Alex Donohue
on TV since 2005. Ofcom said while it is too early to make any firm conclusions from its findings ...
WCRS celebrates Christmas with spoof perfume ad
14 Dec 2007 | by Nikki Sandison
The perfume concept was created by WCRS creative team Zac Ellis and Rich Littler, along with the name Rudolph and the bottle design. They also created the ad, together with TV producer Eileen Rafferty. A limited-edition run of the perfume has been produced, which is being sent out to anyone ...
Jetix combines UK and Europe marketing roles
14 Dec 2007 | by Daniel Farey-Jones
operates 14 TV channels including Jetix. ...
Half of Christmas television will be repeats
14 Dec 2007 | by Staff
LONDON - Almost half of the TV programmes shown over Christmas will be repeats, rising to 80...films, including The Christmas Gift , filmed in 1986 and starring the late John Denver, and the 2001 TV ... Christmas fayre, it s not surprising that viewers are turned off by Christmas TV. With fewer and fewer new ...
Campaign Annual 2007: Top 10 Virals
14 Dec 2007
Launched during the final of Big Brother on TV, the Cadbury's gorilla from Fallon quickly found ... offline, TV splash can be beautifully amplified online. YouTube tag: Gorilla 2. SMIRNOFF 'GREEN TEA ... T television ad as a viral, but just as enjoyable. Launched in April, it got 1.3 million YouTube views ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
