Hytner quit as the bank s group brand and UK banking marketing director in August to move to Top Up TV as commercial director. Barclays reshuffle means there is no group brand director role any longer, although marketing directors from the various business divisions will sit on a brand reputation ...
with only 18 mentions compared with last year s 32, on a slightly reduced TV budget. A growing proportion of TV advertising seems to be reflecting the 21st-century obsession with celebrity. Famous faces ... into Madame Tussauds. TV advertising is so expensive, you have to make every second count. Of course ...
of the Year: Commercials with best recall in any single week 2007 2006 Brand Agency/TV buyer Score TV spend (% recall) ( m)* 1 Sheilas Wheels In-house/Carat 78 5.07 The three ... everytime I see it on TV, so yes I do remember seeing this ad. I remember how annoying it is and immediately ...
on newspapers, magazines, radio and cinema is likely to be lower next year than this, with TV showing real ... had an artificial downturn, caused partly by Contract Rights Renewal, which has forced TV prices down ...
Procter & Gamble topped the bidders at this year's auction for CCTV, China's national TV network
to repitch. The successful agency will be responsible for ING's TV, print, press and outdoor ads. An ING ...
56.0 2.0 54.0 5 Align Technology, Time Out, Coke (TV ...
to repitch. The successful agency will be responsible for ING s TV, print, press and outdoor ads. An ING ...
Andrew Grant s agency was boosted after advising UK private equity firm Candover on its 516m sale of Norwegian cable television operator GET to Goldman Sachs. The agency also advised United Utilities as it sold its electricity distribution business, formerly known as Norweb, to North West Electricity ...
Investments launched a TV and direct marketing activity to publicise the 50th anniversary of Premium Bonds ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters