revolved around recurrent themes: reality TV, social networks and celebrities.
with only 18 mentions compared with last year s 32, on a slightly reduced TV budget. A growing proportion of TV advertising seems to be reflecting the 21st-century obsession with celebrity. Famous faces ... into Madame Tussauds. TV advertising is so expensive, you have to make every second count. Of course ...
in control in a TV campaign directed by 'Desperate Housewives' and 'Sex in the City' producer Pam Thomas....DatingDirect aims to bring to life its Same game, new rules strapline in the TV ads, which break on January 1. The creative shows women being firmly in control, free-spirited and fun-loving. It is designed ... to support the TV campaign. Alistair Shrimpton, managing director of DatingDirect.com, said: The new TV ads ...
by pre-Christmas TV activity and a 14-week sponsorship deal with Jetix. Barbie placed surprisingly low ...
An online teaser-trailer, using captured game footage, sets the scene with a deserted town and abandoned pets, revealing that the Sims have disappeared. The campaign includes TV, print, outdoor, banners and emails, to drive traffic to the website . The mystery unravels online and through TV and print ads ...
Procter & Gamble topped the bidders at this year's auction for CCTV, China's national TV network
to handle a press campaign that promoted the product's family appeal. Its last major TV campaign ...
phone handsets and flat-panel TVs to air conditioners and washing machines. ...
site on December 2, compared to last year. It suspects flat panel TVs and gadgets, including the iPod ...
scenes and music from the film in its TV ad for its Focus Zetec Climate. Two viewers said the ad ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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