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Syzygy creates 'own road' drive for Mazda6 launch

The campaign, the website and the car all launch in the UK on Boxing Day, rolling out to 27 countries in the first few months of 2008. The website is sufpported by an online advertising and email marketing campaign, also created by Syzygy. TV and print advertising was created by JWT. Syzygy will adapt ...

Philips extends shaver deal with Williams F1 team

and Moisturising brand names. F1 is the world s single most popular annual televised sporting event with an average of 162m TV viewers across the globe for every Grand Prix. ...

The year's top 10 legal cases for marketers

scenes and music from the film in its TV ad for its Focus Zetec Climate. Two viewers said the ad ...

Honda portal to offer car clips on web-TV

LONDON - Honda will this week launch a branded internet TV channel featuring a mix of films, video...-forward, pause and replay the content. Honda has organised the TV content into four sections. The Watch our ... screen. The car company s move into broadcast content follows an extensive trial on the Tiscali TV platform last year. Two years ago, rival Audi launched a 24-hour digital TV channel on Sky, broadcasting ...

City Republic: Emap, Sainsbury's, Porsche and WSJ ambitions

The story from Emap is -- no story so far Emap made 80m profit in the first half of 2007, down from 95m in the first half of the year before. But the business is quite a bit smaller following a number of disposals, including remaining adventures in Europe and the sale of half of its TV business ...

Thoroughly modern mothers

Goody 12.0%; Anyone from reality TV 6.3% If more likely, which celebrity would you find appealing ...

Ten things I wish I'd known 10 years ago

marketing. I grew up at Unilever and Johnson Johnson believing in TV, with maybe a bit of print ...

You Heard It Here First

Does It Offend You, Yeah?, Joe Lean The Jing Jang Jong and Ida Maria are among those nominated by Gary Downing, director of synchronisation at Chrysalis Music, Marc Robinson, head of film, TV and advertising at Universal Music UK and Melanie Johnson, head of sales and promotions at EMI Music Publishing ...

Peugeot backs 308 launch with CMW mailer

The campaign, which will run in conjunction with TV spots from the end of the month, has the strapline Inspired by nature, driven with pleasure , and features a 10-page booklet detailing the Peugeot ... , would aim to continue the TV spot s central theme that customer s would find their natural place ...

Honda hands power business to Inferno

rolled out a global TV ad campaign for its power equipment division. The execution showed workers using ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.