to remove filtersTalk of the year: celebs, Big Brother, Facebook, careers and ads
21 Dec 2007 | by Bill Britt
revolved around recurrent themes: reality TV, social networks and celebrities.
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Arla Foods takes Lactofree brand onto TV
21 Dec 2007 | by Nikki Sandison
LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time.... The TV spot will be supported by a number of print ads in women s consumer titles, as well ... , said: This is the first time Lactofree has had TV exposure, so we have high expectations ...
Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Gail Kemp
with only 18 mentions compared with last year s 32, on a slightly reduced TV budget. A growing proportion of TV advertising seems to be reflecting the 21st-century obsession with celebrity. Famous faces ... into Madame Tussauds. TV advertising is so expensive, you have to make every second count. Of course ...
AMV BBDO top agency in Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Bill Britt
monitor of the memorability of TV advertising, and is based on survey conducted by TNS of 1,000 adults ... the saliency of television advertising. Because Marketing wanted to avoid simply registering morning after ... before the research takes place). Mediaedge:cia works out the TV ratings of all the commercials ...
Top 10 ads with the highest recall in a single week in 2007
18 Dec 2007 | by Bill Britt
of the Year: Commercials with best recall in any single week 2007 2006 Brand Agency/TV buyer Score TV spend (% recall) ( m)* 1 Sheilas Wheels In-house/Carat 78 5.07 The three ... everytime I see it on TV, so yes I do remember seeing this ad. I remember how annoying it is and immediately ...
Pringles to screen homemade ad on Christmas Day
18 Dec 2007 | by Alex Donohue
him to get more TV work: I m hoping that with the interest from television and the contacts I ve made ... for last year s TV ads, featuring footballers Steven Gerrard, Roberto Carlos, Freddie Ljungberg ...
Joss Stone to be Cadbury's Flake girl
17 Dec 2007 | by Nikki Sandison
LONDON - Soul singer Joss Stone is set to be the new Cadbury's Flake girl and will star in TV ads...in the world -- is launching a new TV advertising campaign in spring 2008. The new campaign will feature Joss ... on Flake s iconic advertising. The Flake girl returned to the UK s TV screens in February after a five ...
Nestle backs 'no artificial ingredients' with ads
17 Dec 2007 | by Alex Donohue
on TV since 2005. Ofcom said while it is too early to make any firm conclusions from its findings ...
Campaign Annual 2007: Campaign of the Year - Cadbury's Dairy Milk
14 Dec 2007
Rarely is one TV ad so utterly absurd and effective that it touches a nation, reshapes a brand ... translated across channels, resulting in a wider awareness than just TV, user-generated content or PR. PG had ... Despite spending around £40 million on advertising over the year across a variety of TV, press and poster ...
Campaign Annual 2007: Advertiser of the Year - Heinz
14 Dec 2007
sophisticated taste of mayonnaise or other dressings. The "pourable sunshine" TV and print work evoked ... soups inspired by the finest British produce and supported with a TV campaign showing country scenes ... into something positive. The Mum's Own range used a TV campaign that showed toddlers handing around slips ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
