to remove filtersVolkswagen high-kicks into latest campaign for new Golf
22 Dec 2008 | by Hadassah Nymark
: Television Country: United Kingdom Agency: DDB London Client: Volkswagen Director: Ivan Zacharias Art ...
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New animated Airmiles TV ad
24 Dec 2008 | by Hadassah Nymark
LONDON - The first Airmiles TV ad for four years launches this Boxing Day.
Google study argues ads on YouTube have higher brand impact than on TV
19 Dec 2008 | by Fiona Ramsay
Exchange (OTX) conducted the research, which measures the combined impact of YouTube and TV advertising ... on YouTube than TV and more engaged with ads on YouTube than on TV. The findings also suggested that watching a silent ad on YouTube in addition to a normal TV ad improved ad recall and attribution. Watching ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
at 3.78bn, an increase of 6.8%. TV remained the biggest medium, with the Top 100 spending more than 2 ... by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ... . 'Marketing spend is under pressure. There are now 500 TV channels and a raft ...
Vauxhall roster vies for Astra relaunch ad brief
02 Dec 2008 | by Alex Brownsell
January, were created by DLKW and shot to mimic techniques seen in hit TV shows such as Prison Break ... 23 European countries. The TV campaign will be supported by print ads, a 48- and 96-sheet outdoor ...
General Motors and Tiger Woods end sponsorship agreement
25 Nov 2008 | by Darren Davidson
marketing costs. GM has already taken the decision to not run TV ads next year during such events ...
The Marketing Profile: Christian Stein of Peugeot UK
18 Nov 2008 | by Alex Brownsell
for and what consumers know about us. It doesn't matter if it is TV, radio, direct mail or online, we have ...
City Republic: UK tumbles into recession
12 Nov 2008 | by Stephen Foster
and its grand plan was to offer a four-pack product of TV, internet, landlines and mobiles ...
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
. Wispa seeks UGC Cadbury is asking fans to help it create a TV ad for Wispa as part of its campaign ... this year. Boots presents... Boots has launched a multimillion-pound Christmas TV campaign focusing ... blitz Video-games developer and publisher Ubisoft is launching a 4m TV campaign for its games ...
Brands piggyback on free running movement
04 Nov 2008
athletes perform on TV spots to support Nokia's sponsorship of ITV's The X Factor. An apparently natural ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
