to remove filtersPressure group accuses food marketers of distributing misleading information in school
29 Dec 2008 | by Gemma Charles
co-author Lianna Hulbert said that many of these claims would be banned in television or press ...
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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg
31 Dec 2008 | by Hadassah Nymark
The agency has created an integrated campaign, which breaks tomorrow with a TV ad called 'Lesson'. The spot takes place in a classroom bustling with Cadbury Creme Eggs eager to learn about Goo-ology. Director of strategy at Saatchi Saatchi, Richard Huntingdon, said: "The Creme Egg season opens ...
Cadbury unveils Wispa TV campaign
22 Dec 2008 | by Darren Davidson
in Cadbury Wispa's new two-minute TV spot by Fallon....Normal 0 The ad will only run once on TV this side of Christmas, with support from a dedicated website where visitors can watch the commercial and a making-of film. The 'For the Love of Wispa' campaign was created after a Facebook group was formed calling for the return ...
Cobra Beer aims flavoured lagers at female drinkers
19 Dec 2008 | by Gemma Charles
LONDON - Cobra Beer is launching a TV push for Cobra Bite in a bid to drive further trial...The advertising, created by Joshua G2, launches this week on Bauer music channels 4Music, Magic TV ... and some Cobra Bite to create their own girls night in. The TV work will be supported by sampling ... flavours. Will Ghali, marketing director of Cobra Beer, said: The chosen TV music channels offer an ideal ...
Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
of TV commercials, but humour, no-frills clarity, bold price promotions and even plain weirdness have...memorable TV advertising over the past 12 months, according to Marketing's Adwatch of the Year survey ... place from last year, thanks to a 10m increase in its TV spend, according to data from Nielsen Media Research. Tesco also spent more on TV over this period, and both its recall points and elevation from fifth ...
Top 10 Marketing moments of 2008
17 Dec 2008 | by Nicola Clark
birthday with an epic 122-second TV commercial capturing every year of its existence through British ... captured consumer attention. The ad was one of the longest in British TV history. Regulation: Adland ... the first of the mainstream television networks. Obama won decisively with more than 350 electoral votes ...
Sainsbury's five-a-day TV ad axed
17 Dec 2008 | by Hadassah Nymark
LONDON - A TV ad for Sainsbury's, urging consumers to get their five-a-day fruit and vegetables
PG Tips monkey gets sozzled in spoof Christmas speech
16 Dec 2008 | by Hadassah Nymark
The 90-second spot acts as a teaser for an upcoming TV advert by Mother, which pays tribute to the famous Morecambe and Wise breakfast sketch. Monkey bungles numerous attempts to make a speech about ... into ITV1 on Christmas Day between 9:05am and 9:25pm, to catch the actual TV event he failed to describe ...
BHF calls for new rules to limit junk-food ads
15 Dec 2008 | by Colin Marrs
is calling for the Government to ban all junk-food advertising on television before 9pm to prevent parents ...
Annual: Campaign of the Year - Hovis
12 Dec 2008
-second epic TV ad seemed to do the trick....the brand's 1973 Ridley Scott-directed ad: one of Britain's favourite TV commercials. Not only did the brand ... the packaging and relaunching the unsliced "little brown loaf". Relying purely - and single-mindedly - on a TV ... , Cadbury's "gorilla", debate raged around whether to award a single TV execution, rather than a broader ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
