to remove filtersMotorola launches £1,400 mobile phone despite credit crunch
18 Dec 2008 | by Fiona Ramsay
as opposed to TV. 'High-end purchasers are more considered, and make savoured purchases. They use the web ...
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Google study argues ads on YouTube have higher brand impact than on TV
19 Dec 2008 | by Fiona Ramsay
Exchange (OTX) conducted the research, which measures the combined impact of YouTube and TV advertising ... on YouTube than TV and more engaged with ads on YouTube than on TV. The findings also suggested that watching a silent ad on YouTube in addition to a normal TV ad improved ad recall and attribution. Watching ...
Annual: Top 10 Regional Press Ads
12 Dec 2008
chain signed up the TV presenter and garden designer Diarmid Gavin to front its "supporting local ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
at 3.78bn, an increase of 6.8%. TV remained the biggest medium, with the Top 100 spending more than 2 ... by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ... . 'Marketing spend is under pressure. There are now 500 TV channels and a raft ...
LG sponsors London's New Year's fireworks
05 Dec 2008 | by Miranda Fitzgerald
in the UK. The display, backed by The Mayor of London, takes place at the London Eye and will be televised ... 's global brand campaign currently running across TV, print and online. ...
O2 launches image recognition campaign
28 Nov 2008 | by Joe Thomas
The campaign uses image recognition technology and draws inspiration from the current O2 Priority' ad campaign that encourages customers to use their camera-phones. By taking a picture of one of the ads, which are running across posters, press, TV, and in-store ads showing the word Priority ...
Hotline: Apple's iPhone 3G ad banned
28 Nov 2008
for exaggerating the speed of its internet connection. The TV ad contained the claim that the phone could "download
The Work: New Campaigns - UK
28 Nov 2008
Post-production: Framestore Audio Post-production: The Jungle Studios Exposure: TV THE LOWDOWN ... : Kristofer Strom Production company: Blinkink Audio Post-production: Music Minilogue Exposure: National TV ... Atkinson Post-production: th1ng, The Moving Picture Company Exposure: National TV THE LOWDOWN M R ...
Branding: Brand in the news - New Xbox Experience
25 Nov 2008 | by Mans Tesch, Digital strategy director, Fallon
-breaking as colour TV? By installing its New Xbox Experience software on your Xbox console, you would get real...home-entertainment system. Online services accessible direct from your laptop or, eventually, your TV ... in the world of home entertainment on a par with the invention of colour TV, this software will make the Xbox a ...
M&C Saatchi launches Currys Christmas ads
24 Nov 2008 | by Staff
LONDON - M&C Saatchi has joined up with production company th1ng to create a series of 12 TV...trying to decide between two TV's, before tearing itself in half to wrap both. In another execution ... Chris Walker (head) Exposure National TV, now and throughout Xmas ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
