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Church weighs into product placement debate

into whether to allow product placement on UK television in November, following a major policy U ...

Redknapps front new Thomas Cook campaign

LONDON - Thomas Cook today (26 December) rolls out its new TV ad featuring ex-England footballer...; mso-bidi-language:#0400;} The TV, print, radio, outdoor and digital ad, by ad agency ...

Department of Health anti-smoking ad features 'Oliver' musical theme

-fareast-language:#0400; mso-bidi-language:#0400;} The home-video style TV ad, created by MCBD, breaks today (26 ... their parents smoking. The TV activity is part of a new free Quit Kit created by the NHS. The kit includes a ...

Brand Republic's top stories of 2009

' feisty campaign telling consumers to use posh department stores to get shown TVs and then buy them ...

TV-based VoD to outstrip PC offerings, Kantar survey predicts

LONDON - Usage of TV-based VoD services such as BT Vision and iPlayer is set to outstrip PC...VoD delivered through TV sets will be more popular than PC-delivered VoD, with new developments ... Media households surveyed, 75% have used a TV VoD service in the past four weeks, compared to 45 ... of TV VoD, with 26% intent on trailing the service, the survey found. The biggest driver of PC VoD use ...

Top Gear is most-viewed TV programme on BBC iPlayer as VoD requests top 88 million

LONDON - Top Gear was the most-watched TV programme of the year on BBC iPlayer, as the VoD service.../female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener's profile. On-demand makes up the great majority of TV programme requests, however two ... requests per month for BBC TV and radio programmes. The on-demand service allows UK audiences to catch up ...

More Than launches new ads with Mighty Boosh comic Julian Barratt

with direct response TV executions, as well as radio, outdoor and digital activity. Media planning ...

Peter Rabbit TV series to 'democratise' character's appeal

LONDON - Beatrix Potter's Peter Rabbit is set to be "democratised" as a brand by a new TV series...." One of Chorion's other properties Paddington Bear, has recently appeared in a Marmite TV advert ...

Bathstore launches £1.5m campaign

-fareast-language:#0400; mso-bidi-language:#0400;} The campaign, created by WFCA, rolls out across TV, press ... that makes you look twice' . Featuring the voiceover of Spooks actress Hermione Norris, the TV ads break ... Standard and Aberdeen Evening Express. Localised London magazine press ads show a still from the TV ...

Eddie the Eagle and Ricky Hatton to appear in Churchill ads

;} Earlier this year, the Churchill dog starred alongside TV personalities Roy Walker, Rolf Harris ... tree. It promotes a 50% discount on home insurance. The TV ad, which launches on 26 December, can ...

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