to remove filtersTesco predicts comedy to outsell film DVDs for the first time
22 Dec 2009 | by Joe Thomas
LONDON- Tesco claims sales of comedy and TV DVDs will outsell its film chart for the first time
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Bathstore launches £1.5m campaign
23 Dec 2009 | by Joe Thomas
-fareast-language:#0400; mso-bidi-language:#0400;} The campaign, created by WFCA, rolls out across TV, press ... that makes you look twice' . Featuring the voiceover of Spooks actress Hermione Norris, the TV ads break ... Standard and Aberdeen Evening Express. Localised London magazine press ads show a still from the TV ...
John Lewis reports third consecutive week of record sales
21 Dec 2009 | by Joe Thomas
, with the TV ad featuring the Guns Roses track Sweet Child O' Mine . ...
BR Video: Public unconvinced over collection stores for online retailers
16 Dec 2009 | by Staff
It was recently reported that Amazon had launched a property search to find high street stores where consumers would be able to pick up bigger items such as TVs and PCs rather than have them delivered to the home. Additionally the stores would also allow Amazon to circumvent the effects ...
Boots' festive ad rated most motivational
15 Dec 2009 | by Alex Brownsell
LONDON - Boots' festive TV campaign, featuring the song 'Here Come the Girls', is the most
Top 10 marketing moments 2009
15 Dec 2009 | by Nicola Clark
celebrated with a confident, glossy TV ad, created by RKCR/Y R. The spot featured a troop of glamorous cabin ... advertising overtakes TV Arguably the most important media milestone of the year came as online advertising became the UK's biggest media platform, overtaking TV. The Internet Advertising Bureau (IAB)'s biannual ...
Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
-recalled TV advertisers....'s TV ads, which were created by Fallon before the account moved to Saatchi Saatchi in November, has ... . Of the five, Tesco had the biggest TV spend of 39.1m, while Aldi, which rises from 18th place last year ... 'Kim from Beckford' asking questions of the insurance brand's canine mascot, in a TV studio setting ...
Carat, MediaCom and OMD top media agencies in Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
LONDON - TV commercials placed by Carat appeared more often than any other media buying
Top 10 ads with the highest recall in a single week in Adwatch 2009
15 Dec 2009 | by Staff
LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.
Brands struggle to kick the sales promotions habit
11 Dec 2009 | by David Benady
's TV ads, which show people in everyday situations pulling a super market shelf into view and taking ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
