, outdoor, press and TV. The first campaign will launch in October to promote The London Eye's new ice rink ...
as print or TV ad can stop you in your tracks,' he says. Additionally, publishers face the challenge ... , is the brand's only above-the-line marketing activity. The shift mirrors a move by pay-TV giant Sky, whose ...
right now," he says. "It produces immediate returns and, unlike TV, campaigns can be highly flexible ... ' time. The TV market The 30-second TV spot still represents great value. Viewing figures ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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