direct response TV ad for its work with Direct Line. Entries were judged by 200 senior professionals ...
Fans of the annoyingly catchy We Buy Any Car TV ads could soon be in for a few surprises, following...many viewers while proving difficult to ignore, due to the frequency of their broadcast on digital TV ...
of the campaign. The 'Fire kills' campaign, by RKCR/Y R, features print and radio activity. However, TV ...
's regulatory change could prompt other broad-casters to reinvest in participation TV. Text voting May ... up in wider cases of TV competition fraud; ITV appoints Deloitte Touche to investigate call-TV ...
marketing work. The campaign will span TV and press, created by McCann Erickson, and online, created ...
(v. any TV reality show). Where it goes from here, I m not sure. But it s certainly the best work ...
the jargon and hyperbole with Google. I look online at some independent "what TV" websites, read some product ... , there are many opportunities for all those TV retailers and manufacturers out there to tempt, engage and persuade ... what works. In my quest for a TV, I'm going to give you a fair few frantic signals, but you need ...
ten years ago. Check out Sony Ericsson's Pocket TV. This began life in spring 2009 as a made ... and three-minute clips on a branded YouTube channel. Pocket TV has gone from strength to strength: it ... . In July, Channel 4 acquired the rights to broadcast the latest Pocket TV shows on T4 and 4Music ...
now have better tools. Brands have always been evolving their options, from entertaining TV ads ... . For the ever-increasing number of people in the UK who go online while watching TV, Sofa Stadium brings together live TV and internet through a second screen web application. The online ...
, God forbid, in person. Consider TV. As we have witnessed in MBA's recent IPA Effectiveness Award entry for Everest, the TV advertising was shown to work in that it increased the number of leads that went online and booked an appointment via the website - although the TV campaign wasn't primarily ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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