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Weight Watchers launches record New Year campaign

two years. The campaign, created by McCann Erickson, includes a 16-week run of TV, radio and press ...

Lynx backs iAds in £8m campaign

The campaign, created by BBH, launches next week and will be supported by print, TV, digital, gaming and PR activity. Called "Falling Angels", the campaign claims that the new fragrance is "so tempting, it will make female angels fall from the sky for it". The iAd will allow iPhone and iPod Touch ...

Schwarzkopf to sponsor Famous and Fearless and Glee

The sponsorship package, brokered by WPP media agency MEC, will support both the Schwarzkopf Live XXL hair colour range and the Got2b styling range, and will include creative work from Signal TV ... transmissions on Channel 4, E4, TV and PC video-on-demand, as well as activity on the Channel 4 website ...

Top 10 marketing moments of 2010

This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ... of TV ads. At a time when many brands are increasing their investment in social media and embracing the promises of techno logical innovations, this 90-second spot proved that a good TV ad still has the power ...

VO5 to partner FHM in 'blokes' strategy shift

skincare brands. VO5's tie-up with Bauer Media's FHM will include promotional activity across print, TV ...

The Marketing Society Forum: Was Andrex right to replace the real puppy in its ads with a CGI version?

MAYBE Alex Batchelor, Chief operating officer, BrainJuicer It's always a hard thing to breathe new life into a much-loved TV advertising property that's gone a little stale. So what better way to create endless new Andrex puppy storylines than with a switch from real fur to fake? Well, not quite ...

Dreams appoints Starcom MediaVest Group to £35m account

presence on TV, including the sponsorship of 'Celebrity Big Brother'. Robson Brown and its sister ...

Andrex unveils CGI puppy in latest ad campaign

The 15m campaign, by JWT London, launched yesterday (2 December) with a TV ad during ITV1 s I m a Celebrity Get Me Out Of Here! , depicting a world of CGI puppies. In the humorous ad, a female puppy is shown arriving at an airport after a holiday, as another clumsy puppy prepares the house ...

Andrex unveils new CGI puppy

TV ads depict the dog playing with friends, eating and sleeping in a puppy s world to show how the little things make a difference to his life. The Kimberly-Clark-owned toilet-tissue brand will roll out a 15m campaign, by JWT. The first ad in the campaign breaks tomorrow (Thursday) during ITV1 ...

Kleenex ads to feature Linford's tiny packet

The former athlete, famous for the size of his "lunchbox" in his sprinting heyday and currently on TV in 'I'm A Celebrity, Get Me Out Of Here!', will help the tissue brand to shift its new Kleenex Pockets line for men. The ads have been created by Partners Andrews Aldridge and will run in magazines ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.