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More Th>n revamps marketing strategy in search of 'trust'

-style TV ads will star US impressionist Josh Robert-Thompson as "More Th n Freeman". The actor narrates ... will focus on home, pet, and vehicle insurance. The TV ads launch on 1 January, and will be supported ...

NatWest hit with ASA ban for customer charter ad

Two people complained to the Advertising Standards Authority about the TV ad by M C Saatchi, which had a voiceover stating: "NatWest has made a public promise to become Britain's most helpful bank ... It's why we created our Customer Charter. It's why, when you told us to open on Saturdays, we did ...

CNBC launches real-time financial news iPad app

. The activity, including TV, print and online was developed in-house and booked through MPG. ...

Nationwide lines up agencies for ad review

a major TV campaign, created by Leagas Delaney, featuring the cast of characters from the TV comedy ...

Saint launches social media contest to design Lloyds icon

to appear in one of its upcoming TV ads....Lloyds TSB TV campaign. Rainey Kelly Campbell Roalfe/Y R has been the incumbent on the Lloyds TSB ad ...

Banking giant BNP Paribas looks to boost brand overseas

The TV, print, outdoor and digital push will roll out across all international markets, with the exception of France, where BNP Paribas claims it enjoys "99%" brand awareness. It will be launching a separate retail banking campaign. The campaign will be based around the bank s slogan Keep reaching ...

Profile: Malcolm Robertson, comms director, BAA

customers being serenaded at the Arrivals area. 'I'd like to bring in a TV company to do a documentary ...

American Express gives iPhone users a brain workout

and TV, with social media supported by Consolidated PR. The game has an online leader board ...

American Express pitches philosophy in new TV ad

Ogilvy & Mather has created a brand-led TV ad for American Express, outlining the company

Confused.com to roll out musical number

Confused.com is to roll out a Queen singalong TV ad on Sunday (7 November), in a bid to reassert

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