to remove filtersFiskars gardening tools shortlists three agencies for £1m media account
10 Dec 2010 | by Katherine Levy
on the above-the-line media account, which will focus largely on TV advertising. However the agency Attinger ...
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Weetabix reviews £10m ad account
20 Dec 2010 | by Sara Kimberley
launched its last TV ad in September. The 30-second spot starred a family of household pets to help ... goodness of wholegrain Weetabix and the tastiness of chocolate". The animals were voiced by famous TV ...
The Marketing Society Forum: Was Andrex right to replace the real puppy in its ads with a CGI version?
08 Dec 2010 | by Staff
MAYBE Alex Batchelor, Chief operating officer, BrainJuicer It's always a hard thing to breathe new life into a much-loved TV advertising property that's gone a little stale. So what better way to create endless new Andrex puppy storylines than with a switch from real fur to fake? Well, not quite ...
Editor's Comment: Sky's the limit
06 Dec 2010 | by Gareth Jones
credentials, Sky has already moved beyond its core pay-TV business to offer bundled broadband and telephony ... nationally. As growth of its pay-TV subscription business starts to slow, a home-energy service provides a ...
Harry Potter fever helps PlayStation deliver one million impacts
03 Dec 2010 | by Katherine Levy
The colourful ad, created by TBWA, with media planned and bought by Manning Gottlieb OMD, features children being entertained by a range of PlayStation games such as 'EyePet', 'Little Big Planet 2' and 'TV Superstars'. It ends with the strapline: "This is your world. The game is just the start .". The ad aims ...
LG readies £6m push for 3D TV line
01 Dec 2010 | by Ed Owen
to promote its 3D TV sets....range of 3D TV sets. The cinema ads are the first to be made for the brand and will air from 10 December ... through some of the common concerns about purchasing a 3D TV, using verbal and visual illustrations. A ... sitting-room sized display in locations such as shopping centres featuring a large sofa, popcorn and 3D TV ...
Profile: Putting love on the menu at PizzaExpress
01 Dec 2010 | by John Reynolds
cheaper takeaway pizzas in front of the TV. Yet Woods is enjoying the challenge and would appear ... . The brand's view on major above-the-line activity has no doubt been tainted by a TV campaign it ran ...
Retail sales jump in the run-up to Christmas
26 Nov 2010 | by Ed Owen
. Big-ticket items such as iPads and 3D TV were likely to bring some cheer to the group, which ...
Horlicks kicks off £3m winter campaign
25 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
TV advertising by Grey is supported by online work and an on-pack promotion that will run from ... relaxing, such as the iPad, digital radios, flat-screen TVs and HMV vouchers. The promotion uses a heat ... year s campaign, which saw brand sales increase by a remarkable 17%, this year s 'made for evenings' TV ...
Twinings TV ad to drive product sampling
22 Nov 2010 | by John Reynolds
Specialist tea firm Twinings is supporting its limited edition range of black teas with TV...A TV ad, created by Abbott Mead Vickers BBDO, supporting Twining's news Florals range of black teas, launches today (22 November). It follow ads last month supporting Twining s green tea offering. The latest ad aims to capture the 'beauty and floral flavour' of the tea by showing imagery of swirling ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
