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Weight Watchers launches record New Year campaign

two years. The campaign, created by McCann Erickson, includes a 16-week run of TV, radio and press ...

Merged News Corp/BSkyB considered unlikely to tie TV and newspaper ad sales

A merged News Corporation and BSkyB is unlikely to link up its TV and newspaper ad sales due..., News Corp's refusal would not have a significant impact on subscription rates in the pay-TV market ... of advertisements in News Corp's print newspapers to the purchase of advertisements on BSkyB's TV channels given ...

Greggs launches Christmas song writing competition

4m integrated campaign , created by Gratterpalm, including a TV ad featuring real Greggs employees ...

Weetabix reviews £10m ad account

launched its last TV ad in September. The 30-second spot starred a family of household pets to help ... goodness of wholegrain Weetabix and the tastiness of chocolate". The animals were voiced by famous TV ...

Sport, movies and the pub: how we spend our leisure time

% 3D Television - 1% 1% 2% 96% Base: 1,459 nationally representative TV ... is the sport that dominates Britons leisure time. Around 80% of all sport fans watch football on TV and a ... with football fans remains via TV among those who follow sport, 82% of men and 72% of women watch football ...

Guinness cloud pours over New York in latest TV spot

Guinness is launching its latest TV ad tomorrow featuring clouds of the black stuff swirling

Top 10 marketing moments of 2010

This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ... of TV ads. At a time when many brands are increasing their investment in social media and embracing the promises of techno logical innovations, this 90-second spot proved that a good TV ad still has the power ...

Freixenet returns to its Barcelona roots for global ad campaign

, will run across cinema, digital, outdoor, press and TV. It aims to celebrate Mediterranean life ...

Diageo calls on Reds stars for Smirnoff campaign

) across the Asia Pacific region on TV and digital media. Ingrid Tatham, Smirnoff regional ...

TV soaps urged to show bad side of booze

, make assumptions about acceptable real-life behaviour from their television viewing, it s important ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.