to remove filtersInitiative launches no-cost global campaign for diabetes charity
22 Dec 2010 | by Katherine Levy
on television, radio, online, email, outdoor, and in newspapers and magazines. The World Smiles, which ...
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Jeremy Hunt assumes Vince Cable's media responsibilities
22 Dec 2010 | by Sara Kimberley
in the UK. BSkyB was formed by the merger of Murdoch's Sky Television with rival British Satellite Broadcasting in 1990, after both satellite TV companies suffered huge losses. ...
Charity launches Christmas anti-drink-driving campaign
20 Dec 2010 | by Alex Brownsell
,000 this year. Transport secretary Philip Hammond defended the reduction and the move away from TV ...
Ofcom investigates Virgin and BT complaints over Sky Sports
16 Dec 2010 | by Daniel Farey-Jones
easily. A Virgin Media spokesperson said: "We want a better deal for all TV customers and are pleased ... breached condition 14A of its Television Licensable Content Service licences. Sky declined to comment ...
DDB's Woodford joins Skillset
15 Dec 2010 | by Arif Durrani
product placement is expected to arrive on British TV, the Advertising Standards Authority increases its ... skills gaps, expand our links with higher education, and join forces with other creative sectors TV ...
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ... of TV ads. At a time when many brands are increasing their investment in social media and embracing the promises of techno logical innovations, this 90-second spot proved that a good TV ad still has the power ...
Haymarket's Rupert Heseltine on his first year in office
08 Dec 2010 | by Arif Durrani
to ITV s hit TV show, the jury is still out on the kind of sales it is commanding. Early ballpark figures ...
TV soaps urged to show bad side of booze
08 Dec 2010 | by Gemma Charles
, make assumptions about acceptable real-life behaviour from their television viewing, it s important ...
Starcom launches carbon emissions tracker for ad campaigns
07 Dec 2010 | by Katherine Levy
CarbonTrack is designed to help advertising and media agencies monitor and reduce their carbon emissions. It evaluates the carbon output of an advertising campaign throughout its lifecycle, from concept to impact, and takes account of activity in TV, radio, outdoor, magazines, newspapers, digital ...
Government plans young persons 'Big Society' push
06 Dec 2010 | by Gemma Charles
stroke TV campaign to run in March next year. The campaign was first commissioned in December 2008 ... of the TV ads. Burns said: The campaign successfully achieved a rapid change in behaviour. Within a year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
