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Nikon Coolpix to sponsor Hollyoaks for 2011

Nikon, the camera manufacturer, will sponsor Channel 4 soap 'Hollyoaks' as part of its wider TV

New Gocompare ads feature David Mitchell

, Gocompare.com last week announced the launch of a TV ad on Christmas Day, that pays homage to the silent ... : "We re giving viewers a break from Gio's amazing voice in the TV adverts this Christmas with our ...

Merged News Corp/BSkyB considered unlikely to tie TV and newspaper ad sales

A merged News Corporation and BSkyB is unlikely to link up its TV and newspaper ad sales due..., News Corp's refusal would not have a significant impact on subscription rates in the pay-TV market ... of advertisements in News Corp's print newspapers to the purchase of advertisements on BSkyB's TV channels given ...

Microsoft and C4 partner for TV ad break innovation

Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over the course of two nights in the run-up to Christmas, to promote its Windows Phone 7 and search engine Bing.

BlackBerry posts record profits on 40% revenue rise

customer base, and used hip-hop DJ and producer Diplo in a series of TV and cinema ads . The company ...

Lynx backs iAds in £8m campaign

The campaign, created by BBH, launches next week and will be supported by print, TV, digital, gaming and PR activity. Called "Falling Angels", the campaign claims that the new fragrance is "so tempting, it will make female angels fall from the sky for it". The iAd will allow iPhone and iPod Touch ...

Dixons 3D TV sales surge

One in three big-screen TVs sold by Dixons Retail over the past two weeks are 3D ready....supplier in the UK. It says 30% of wide screen TVs, the most popular of which are size 32-inches ... weeks, sales of 3DTVs have made up almost 30% of all large screen TV sales online and in the 650 ... ,000 subscribers to its 3D package by the end of June next year . Retailer LG is pushing its 3D TV hard ...

Brave develops 3D Panasonic 'Padvertising'

Brave has developed its first tablet ad - dubbed a "padvert" - for Panasonic's Viera 3D TV

Motorola on the offensive with New Year relaunch

to pinch market share from rivals like Nokia. The company recently launched its first TV ad of the year ...

Top 10 marketing moments of 2010

This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ... of TV ads. At a time when many brands are increasing their investment in social media and embracing the promises of techno logical innovations, this 90-second spot proved that a good TV ad still has the power ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.