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CAMPAIGNS: A job problem as old as the hills - Public Awareness

-sheet poster was unveiled to journalists, photographers and TV cameras who included the Press ... . The campaign received over 10 hours of radio and TV coverage appearing on BBC Breakfast News three times ...

MEDIA PROFILE: He’s on another Planet with you. Charlie Parsons, managing director Planet 24

Seven which changed the way television, and particularly youth television, was made. Most youth TV ... and distributed his own village newspaper in Ivy Hatch when he was 11 years old - and moved into television ...

Campaigns: Bell’s rings in the new image - Product Launch

Since a voluntary TV advertising abstention by all spirits manufacturers ended in 1995 there has...Since a voluntary TV advertising abstention by all spirits manufacturers ended in 1995 ... route. Tactics The TV commercial had little news value in itself so Mulcaster Glasgow ... regional press. The agency was not able to use the occasion for radio and TV interviews. While there does ...

STOP PRESS: Roberts Laurence tunes into C4

Channel 4 has appointed television PR specialists Roberts Laurence to handle trade media relations...Channel 4 has appointed television PR specialists Roberts Laurence to handle trade media relations for its advertising and marketing activities. ...

Top European Agencies 1997: FRANCE - PR is becoming less the little sister of advertising as clients turn to it for strategic advice

with digital TV. Over 70 new TV channels were launched in France at the beginning of this year which, he ...

Independent tops the ranks for ad campaign stories

hostage ads, which prompted 134 complaints to the Independent Television Commission, generated more ...

Platform: Reputation is the victim of media shock tactics - Advertising has discovered the benefit of piggy-back PR campaigns but shock treatment does the client no favours, says Eugene Bacot.

about the tone of communications; it is similar to the concern over TV and cinema violence, low ...

FOCUS: DESIGN AND PRINT - Catching the eye of the market/Designers and PR people have had to overcome their natural suspicion of each other to adopt the ad agency ethos and develop an integrated approach to design and copy. Wendy Smith reports

as possible, says Harbottle. After all, to many people a TV set is a TV set and it may not have come over ... to the consumer press with the Starck-designed TV remote control. We had to source the exact blue ...

CAMPAIGNS: International Media Relations - Pammi grabs a pizza the action

appeared on every single front cover and television station according to Freud. A similar level of coverage in Poland was crowned by a sought-after appearance on Poland s main TV station, which even ... s commercial was featured as a double-page spread in the Sun on an exclusive basis. TV appearances included ...

FOCUS: BUSINESS TELEVISION - Looking at BTV from a different angle/Organisations are discovering

business television (BTV) network....business television (BTV) network. BTV has taken a long time to come of age but, despite fears ... of corporate television at Reuters, when BTV will start to appeal to small companies too. When ... applications for its dealer network, says Geoffrey Davies, manager of business television at satellite ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.