Risk comes with social media's rewards
19 Sep 2007 | by Alexandra Bruell
-interest groups have pressed companies to pull controversial ads from TV shows, for example. Last month, Virgin ...
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Cadbury picks Red Consultancy for gorilla sequel
15 Feb 2008 | by David Quainton
The campaign was made popular last year by an iconic advert featuring a gorilla playing the drums to a Phil Collins song. Red is set to 'amplify' the sequel to that TV commercial through direct-to-consumer work and a media engagement programme. The account will be led by Red's head of consumer brands Ed ...
'HGM' has critics questioning BET's vision
18 Jul 2007 | by Randi Schmelzer
will not be airing any State Farm advertising during the program on BET. But at the annual Television Critics ... , referring requests for comment to public statements. Still, as a Viacom-owned TV network, BET would like ... ] with a lot of the decisions it s made with its programming, says Eric Deggans, St. Petersburg Times TV ...
A call to arms
04 Jun 2007 | by Ted McKenna
enlistees into Army recruiting offices. Thus the Army is also running millions of dollars in TV ads ...
VH1 taps Susan Blond for foundation
22 May 2007 | by Randi Schmelzer
include anything and everything, Rosenthal noted, from TV to print to online. Though VHI does events ...
Time to merge online, offline efforts
21 May 2007 | by Michael Ferranti and Chris Rosica
and visibility. BMW s TV ads, for example, are beautifully experiential. Emotionally charged, the purchaser ... to continue the sales cycle. We can track those who go directly from TV to the Web. When a brand is advertised on TV, Google Trends shows the spike in search traffic. The direct correlation is astonishing ...
Save Darfur Coalition ramps up its campaign
02 May 2007 | by Ted McKenna
on Wall Street against Fidelity. In addition, the group this week launched a print and TV ad campaign ...
Gillette drives trend to engage TV viewers with shows, not ads
13 Apr 2007 | by Irene Chang
, consumers are able to avoid TV ads with the push of a button....in lieu of commercials to please TV watchers who don t want their shows interrupted by ads. Procter ... were mentioned or viewed 250 times in a four-month span on TV shows. ...
Outcry spurs Snickers to pull Super Bowl ad
08 Feb 2007 | by Randi Schmelzer
on portals, including AOL, Snickers doesn t plan to run the spot on TV again. In a statement, Masterfoods ...
What goes online
07 Feb 2007 | by Keith O'Brien
for a refrigerator full of beer. If you watched the Super Bowl last Sunday - or indeed any television ... on television were advertisements with an actor playing Stablehorn, who apologized for the offensive ads ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
